{"product_id":"matter-of-fact-illuminating-firming-serum-20-vitamin-c-radiant-firm-skin-30ml","title":"MATTER OF FACT Illuminating + Firming Serum | 20% Vitamin C, Radiant \u0026 Firm Skin, 30mL","description":"\u003ch2\u003eMATTER OF FACT Illuminating + Firming Serum\u003c\/h2\u003e\n\u003cp\u003eDiscover a waterless vitamin C serum that centers on a stable, potent delivery of vitamin C along with the supporting power of antioxidants. This formula blends 20% fully dissolved L-ascorbic acid with safeguards that help skin feel luminous and refreshed, without relying on water-based carriers.\u003c\/p\u003e\n\u003cp\u003eThe formulation includes Ferulic Acid and Maritime Pine Bark Extract, designed to help shield skin from everyday stressors such as light exposure and pollution. For those seeking a bright, more even complexion, this serum aims to deliver a smoother texture and a firmer feel over time—while staying clean and fragrance-free.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePowerful Vitamin C formula: 20% L-Ascorbic Acid addresses uneven skin tone and may reduce discoloration under favorable conditions.\u003c\/li\u003e\n  \u003cli\u003eAntioxidant defense: Ferulic Acid and Maritime Pine Bark Extract support protection against free radicals from light and environmental pollutants.\u003c\/li\u003e\n  \u003cli\u003eFine lines and elasticity: Regular use can help skin feel smoother and appear firmer with time.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting stability: A waterless delivery preserves potency, with potential shelf stability up to 24 months when stored properly.\u003c\/li\u003e\n  \u003cli\u003eSensible skincare: Vegan, cruelty-free, fragrance-free, and dermatologically formulated for sensitive or reactive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat to expect in real life\u003c\/h3\u003e\n\u003cp\u003eMany users report a more radiant complexion and a more even tone after consistent use. The serum’s lightweight texture absorbs quickly, providing a solid base for moisturizers and sunscreen. It’s designed for daily use as part of a thoughtful routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to incorporate into your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with clean, dry skin in the morning or evening.\u003c\/li\u003e\n  \u003cli\u003eApply 2–3 drops to the face, avoiding the eye area. Gently pat to aid absorption.\u003c\/li\u003e\n  \u003cli\u003eFollow with moisturizer and, if used in daytime, sunscreen.\u003c\/li\u003e\n  \u003cli\u003eStore away from heat and light to help maintain potency for up to 24 months.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMATTER OF FACT focuses on clean, dermatologist-informed formulations that respect sensitive skin while delivering effective ingredients. The brand emphasizes transparency, vegan and cruelty-free testing, and fragrance-free options for those who prefer minimal additives. This serum is part of that thoughtful approach, offering a stable Vitamin C option that aligns with a mindful skincare routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes MATTER OF FACT Illuminating + Firming Serum different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A waterless formula with 20% L-ascorbic acid plus Ferulic Acid and Maritime Pine Bark Extract supports radiance and suppleness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this serum in my routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a few drops to clean skin, then follow with moisturizer; use morning or night as part of your skincare ritual.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATTER OF FACT","offers":[{"title":"Default Title","offer_id":47497417785556,"sku":"B0DT2H8GLD","price":227.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/matter-of-fact-illuminating-serum-bottle.jpg?v=1769936699","url":"https:\/\/bellaviacanada.ca\/products\/matter-of-fact-illuminating-firming-serum-20-vitamin-c-radiant-firm-skin-30ml","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}