{"product_id":"maybelline-new-york-super-stay-full-coverage-under-eye-concealer-ivory-05-24h-wear","title":"Maybelline New York Super Stay Full Coverage Under-Eye Concealer – Ivory 05 | 24H Wear","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eDiscover the Maybelline New York Super Stay Full Coverage Under-Eye Concealer, a lightweight formula designed to brighten and even the look of tired eyes. The shade Ivory 05 is tailored for lighter skin tones, offering a natural, undetectable finish. With a precise paddle applicator, you can apply a measured amount and blend for seamless coverage that doesn’t look cake-y or heavy.\u003c\/p\u003e\n\n\u003ch3\u003eWhy this concealer stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFull coverage without heaviness:\u003c\/strong\u003e balances pigment with a lightweight feel to minimize the look of dark circles.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrecise paddle applicator:\u003c\/strong\u003e glides smoothly onto the skin for controlled, even application.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWaterproof and transfer-resistant:\u003c\/strong\u003e built to stay put through daily activities and light workouts.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmudge resistant:\u003c\/strong\u003e helps maintain a defined look from morning to night.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong wear up to 24 hours:\u003c\/strong\u003e designed for all-day confidence without frequent touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe concealer blends to a natural finish that enhances radiance around the eyes, creating a refreshed appearance for a range of daily scenarios—whether you’re headed to work, school, or a social event. While results can vary, many find the shade Ivory 05 flattering for lighter complexions and a brightened under-eye area.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use and best practices\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrep:\u003c\/strong\u003e moisturize and allow it to set for a smooth base.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApply in thin layers:\u003c\/strong\u003e start with a small amount and build as needed for coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBlend:\u003c\/strong\u003e use the paddle to blend from the inner corner outward for a seamless edge.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSet if desired:\u003c\/strong\u003e a light dusting of powder can help prolong wear in oily areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn real-life use, the product often feels light enough to forget you’re wearing it, yet powerful enough to reduce the appearance of shadow and dullness. For best results, pair with a coordinated complexion routine and set with a complementary powder or corrector if your shade needs extra depth.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Maybelline Super Stay Under-Eye Concealer last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 24 hours of wear with waterproof, transfer- and smudge-resistant properties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is Ivory 05 and how should I apply it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ivory 05 is a light shade for fair skin; apply with the paddle for a smooth, even finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":47495046463700,"sku":"B07PJZFNLK","price":39.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/maybelline-super-stay-under-eye-concealer-paddle.jpg?v=1769834064","url":"https:\/\/bellaviacanada.ca\/products\/maybelline-new-york-super-stay-full-coverage-under-eye-concealer-ivory-05-24h-wear","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}