{"product_id":"murdock-london-sea-salt-paste-strong-hold-matte-finish-made-in-england-50g","title":"Murdock London Sea Salt Paste – Strong Hold, Matte Finish, Made in England (50g)","description":"\u003ch2\u003eSea Salt Paste by Murdock London: texture, grip, and everyday versatility\u003c\/h2\u003e\n\u003cp\u003eMeet the Murdock London Sea Salt Paste, a compact 50 g jar crafted in England to help you shape everyday looks with natural grip. Infused with sea salt, it adds texture and dimension, so hair feels tactile and responsive as you move through your day.\u003c\/p\u003e\n\u003ch3\u003eTexture, hold, and finish\u003c\/h3\u003e\n\u003cp\u003eThis paste delivers a matte finish and a durable hold that stays flexible enough to rework as your plans evolve. The result is a natural, lived-in look that reads as deliberate without stiffness or shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte texture with visible volume and definition\u003c\/li\u003e\n  \u003cli\u003eAll‑day hold that remains pliable for restyling\u003c\/li\u003e\n  \u003cli\u003eWorks well on damp or dry hair for steady versatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eHOW TO USE - Work a small amount into hands and apply evenly through damp or dry hair. Start with a dab, then build for more texture and separation as needed.\u003c\/p\u003e\n\u003ch3\u003eBarber tip for peak performance\u003c\/h3\u003e\n\u003cp\u003eBARBER TIP - For maximum results start with Sea Salt Spray or Sea Salt Volume Mousse, blow dry for lift, and finish with Sea Salt Paste to lock in texture.\u003c\/p\u003e\n\u003ch3\u003eClean label and responsible ingredients\u003c\/h3\u003e\n\u003cp\u003eCLEAN LABEL - Free from Parabens, Phthalates, Sulphates, PEGs and Synthetic Dyes. Petroleum and Lanolin free and suitable for vegetarians, prioritizing wellbeing without compromising styling performance.\u003c\/p\u003e\n\u003ch3\u003eWhy it fits into your grooming routine\u003c\/h3\u003e\n\u003cp\u003eMade in England, this 50 g jar is travel-friendly and well suited to short crops, textured waves, or modern quiffs. It offers texture and control without artificial shine, making it a flexible addition to daily styling routines that value natural movement and ease.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Murdock London Sea Salt Paste best used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It adds matte texture and a durable hold for textured, natural-looking styles; works on damp or dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Sea Salt Paste vegetarian and free from common irritants?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegetarian and free from parabens, phthalates, sulfates, PEGs, and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":47495157645524,"sku":"B099S9TLS9","price":71.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/murdock-london-sea-salt-paste-bottle.jpg?v=1769838267","url":"https:\/\/bellaviacanada.ca\/products\/murdock-london-sea-salt-paste-strong-hold-matte-finish-made-in-england-50g","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}