{"product_id":"nova-shampoo-3-in-1-gray-coverage-hair-dye-light-brown-500ml","title":"Nova Shampoo 3-in-1 Gray Coverage Hair Dye - Light Brown 500ml","description":"\u003ch2\u003eEffortless gray coverage with a 3-in-1 routine\u003c\/h2\u003e\n\u003cp\u003eNOVA SHAMPOO presents a natural, surface-color solution that combines cleansing, conditioning, and coloring in one simple step. Designed to refresh gray strands while caring for hair, the formula offers a practical alternative to traditional dye sessions and can show results for up to 3-4 weeks depending on washing frequency and hair type.\u003c\/p\u003e\n\u003cp\u003eAs a 3-in-1 product, it delivers more than color. The Triple Protection System helps seal, replenish, and care for your hair, while the lightweight botanical formulation keeps the experience gentle on hair and scalp. The product is free from parabens and harsh chemicals, emphasizing a safer, at-home routine without sacrificing effectiveness.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e100% coverage of gray hair with color that lasts up to 3-4 weeks\u003c\/li\u003e\n  \u003cli\u003e3-in-1 function: color, cleanse, and condition in a single step\u003c\/li\u003e\n  \u003cli\u003eNatural botanical formulation, paraben-free, and designed to be gentle on hair and skin\u003c\/li\u003e\n  \u003cli\u003eSurface-color approach for a safer alternative to traditional dyes\u003c\/li\u003e\n  \u003cli\u003eConvenient at-home use with simple steps and fast processing time\u003c\/li\u003e\n  \u003cli\u003e14-day satisfaction promise with responsive support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePut on gloves and apply the product like a regular shampoo\u003c\/li\u003e\n  \u003cli\u003eMassage gently into roots and lengths for even coverage\u003c\/li\u003e\n  \u003cli\u003eLet it sit for 15–20 minutes (20 minutes for full gray coverage)\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and style as usual\u003c\/li\u003e\n  \u003cli\u003eSkin test before first use and keep shade close to your current color for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReal-life scenarios include quick morning routines before work or events, a home care option that minimizes upkeep, and a convenient refresh when you want to freshen your look without a long dye appointment. The formula emphasizes a gradual, non-permanent approach to color, acknowledging that results may vary by individual hair type and washing habits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is NOVA SHAMPOO safe for frequent use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Paraben-free and made with natural botanicals for gentle color care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the gray coverage last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically 3-4 weeks, with gradual fading; reapplication helps maintain the look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NOVA SHAMPOO","offers":[{"title":"Default Title","offer_id":47530997678292,"sku":"B0FGDBSVQ6","price":87.53,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/nova-shampoo-3in1-light-brown-500ml.jpg?v=1770624885","url":"https:\/\/bellaviacanada.ca\/products\/nova-shampoo-3-in-1-gray-coverage-hair-dye-light-brown-500ml","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}