{"product_id":"paul-mitchell-clean-beauty-blonde-purple-shampoo-gently-cleanses-eliminates-brassy-tones-for-color-treated-light-hair-33-8-oz","title":"Paul Mitchell Clean Beauty Blonde Purple Shampoo – Gently Cleanses, Eliminates Brassy Tones, For Color-Treated \u0026 Light Hair, 33.8 oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eDesigned for color-treated and naturally light hair, Paul Mitchell Clean Beauty Blonde Purple Shampoo gently cleanses while toning brassiness. The formula treats your wash as a sensory moment, with a fruit-forward fragrance that carries delicate floral notes and vanilla undertones for a fresh, uplifting experience.\u003c\/p\u003e\u003ch2\u003eKey benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses blonde, highlighted, silver, or gray hair and neutralizes brassy tones\u003c\/li\u003e\n\u003cli\u003eAntioxidant-rich pomegranate extract helps prevent color fade from environmental exposure and free radical damage\u003c\/li\u003e\n\u003cli\u003eBorage oil may help visibly reduce signs of damage and restore radiance for lighter blondes\u003c\/li\u003e\n\u003cli\u003eFragrance blends a bright fruit note with soft floral and vanilla undertones for a pleasant rinse\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat to expect\u003c\/h2\u003e\u003cp\u003eThe formula aims to leave hair feeling clean without heaviness, with a brighter appearance in lighter tones over time when used as part of your routine. It yields a light, creamy lather that distributes evenly from roots to ends.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eMassage a small amount into scalp and through lengths to create a rich lather.\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–2 minutes to help neutralize brassiness, then rinse well.\u003c\/li\u003e\n\u003cli\u003eFollow with a conditioner suitable for color-treated hair if desired.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eTransparency and sustainability\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eIngredients are certified natural by ISO 16128 through a third-party manufacturer\u003c\/li\u003e\n\u003cli\u003ePackaging uses bio-based plastic made from 90% sugarcane (caps, closures, pumps excluded) to reduce virgin plastic usage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Paul Mitchell Clean Beauty Blonde Purple Shampoo for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for color-treated, highlighted, silver, or gray hair seeking brassy-tone neutralization and gentle cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How is the packaging designed for sustainability?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Packaging uses bio-based plastic made from 90% sugarcane (excluding caps\/pumps) to reduce virgin plastic usage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":47643171782868,"sku":"B0CLTKNMYW","price":148.41,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/paul-mitchell-clean-beauty-blonde-purple-shampoo-bottle-on-vanity.jpg?v=1773270894","url":"https:\/\/bellaviacanada.ca\/products\/paul-mitchell-clean-beauty-blonde-purple-shampoo-gently-cleanses-eliminates-brassy-tones-for-color-treated-light-hair-33-8-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}