{"product_id":"philip-kingsley-elasticizer-deep-conditioning-mask-for-all-hair-types-pre-shampoo-hydration-shine-reduced-frizz-1-35oz","title":"PHILIP KINGSLEY Elasticizer | Deep Conditioning Mask for All Hair Types | Pre-Shampoo Hydration, Shine \u0026 Reduced Frizz | 1.35oz","description":"\u003ch2\u003ePHILIP KINGSLEY Elasticizer: Pre-Shampoo Deep Conditioning\u003c\/h2\u003e\n\u003cp\u003eElasticizer is a celebrated pre-shampoo treatment designed to help hair drink in moisture before you wash. This iconic, multi-award-winning mask is formulated to hydrate and nourish damp strands, potentially leaving hair looking more supple and reflecting a healthy shine. While results vary, many users appreciate the sense of improved manageability after treatment, especially on days when hair feels dry or unruly.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Elasticizer stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration on contact: a rich conditioning blend aims to soften hair and reduce roughness.\u003c\/li\u003e\n  \u003cli\u003eElasticity and shine: designed to help revive bounce and impart a healthy-looking gloss.\u003c\/li\u003e\n  \u003cli\u003eFrizz control: with regular use, you may notice smoother texture post-wash.\u003c\/li\u003e\n  \u003cli\u003ePre-shampoo efficacy: heat from a shower cap or towel can help open cuticles for better absorption of nutrients.\u003c\/li\u003e\n  \u003cli\u003eAll hair types: formulated to work across textures, from fine to curly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply Elasticizer liberally in sections to damp hair before shampooing.\u003c\/li\u003e\n  \u003cli\u003eLeave for 10–20 minutes; cover with a shower cap or towel to trap heat.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then shampoo and condition as normal.\u003c\/li\u003e\n  \u003cli\u003eFor best results, use once to twice weekly, or as needed for your routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003eImagine hair that feels less dry on wash day, with frizz more controlled as you step outside. A weekly treatment can be part of a routine that supports smoother detangling in the morning and a more manageable feel when you style.\u003c\/p\u003e\n\u003ch3\u003eIdeal for all hair types\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for a range of textures, helping hair feel conditioned without heavy residue.\u003c\/li\u003e\n  \u003cli\u003ePost-treatment hair may appear smoother with improved elasticity, contributing to a healthier overall look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSustainable care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan-friendly and never tested on animals.\u003c\/li\u003e\n  \u003cli\u003ePackaging crafted from recycled materials, including sugarcane bio-plastic and post-consumer recycled (PCR) plastic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize note: the 1.35 oz tube is convenient for home use and easy to take along for travel or weekend touch-ups.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Elasticizer different from regular conditioners?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Elasticizer is a pre-shampoo treatment that helps hydrate and nourish damp hair before washing, potentially enhancing bounce and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Elasticizer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For best results, apply weekly or 1–2 times per week, depending on your hair’s needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHILIP KINGSLEY","offers":[{"title":"Default Title","offer_id":47494743752916,"sku":"B072HNMQQR","price":53.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/philip-kingsley-elasticizer-bottle-closeup.jpg?v=1769824209","url":"https:\/\/bellaviacanada.ca\/products\/philip-kingsley-elasticizer-deep-conditioning-mask-for-all-hair-types-pre-shampoo-hydration-shine-reduced-frizz-1-35oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}