{"product_id":"philip-kingsley-elasticizer-deep-conditioning-mask-for-all-hair-types-pre-shampoo-treatment-10-1oz","title":"PHILIP KINGSLEY Elasticizer – Deep Conditioning Mask for All Hair Types | Pre-Shampoo Treatment 10.1oz","description":"\u003ch2\u003ePHILIP KINGSLEY Elasticizer: Deep Conditioning Before You Wash\u003c\/h2\u003e\n\u003cp\u003eThe Elasticizer treatment is an iconic, multi‑award winning formula designed to hydrate, strengthen, and boost shine before your regular wash routine. Its creamy, rich texture swathes each strand, helping you approach your shower with hair that feels softer and more resilient.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeep hydration that makes hair feel plump, supple, and easier to manage\u003c\/li\u003e\n\u003cli\u003eSmoother texture with less visible frizz and enhanced natural gloss\u003c\/li\u003e\n\u003cli\u003eImproved elasticity that supports bouncier results after styling\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, from fine to thick and even color-treated hair\u003c\/li\u003e\n\u003cli\u003eA pre-wash ritual that prepares hair to absorb conditioning more effectively\u003c\/li\u003e\n\u003cli\u003eVegan-friendly options and packaging designed with recycled materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply Elasticizer liberally in sections to damp hair before shampooing.\u003c\/li\u003e\n\u003cli\u003eLeave for 10–20 minutes and cover with a shower cap or towel to trap gentle heat.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, then shampoo and condition as normal.\u003c\/li\u003e\n\u003cli\u003eFor best results, use once to twice weekly, or as your routine allows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eOn dry or frizzy days, or after extended styling sessions, a weekly treatment can help hair feel softer and more manageable. It also serves as a prep step before color services or heat styling to support smoother results.\u003c\/p\u003e\n\u003ch3\u003eSustainability and ethics\u003c\/h3\u003e\n\u003cp\u003ePHILIP KINGSLEY is committed to cruelty-free testing and vegan-friendly options where available. Packaging incorporates recycled materials such as sugarcane bio-plastic and PCR plastic, reflecting a thoughtful approach to design.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Elasticizer suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Elasticizer is designed as a pre-shampoo mask that hydrates and nourishes, helping improve texture for all hair types without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Elasticizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly or 1–2 times per week for best results. Apply to damp hair, leave 10–20 minutes, then rinse and continue with shampoo and conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHILIP KINGSLEY","offers":[{"title":"Default Title","offer_id":47497504522452,"sku":"B0DSJRS9PC","price":209.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/philip-kingsley-elasticizer-10oz-bottle.jpg?v=1769938693","url":"https:\/\/bellaviacanada.ca\/products\/philip-kingsley-elasticizer-deep-conditioning-mask-for-all-hair-types-pre-shampoo-treatment-10-1oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}