{"product_id":"phyto-volume-volumizing-shampoo-lightweight-for-fine-hair-instant-volume","title":"PHYTO VOLUME Volumizing Shampoo — Lightweight for Fine Hair, Instant Volume","description":"\u003ch2\u003eLightweight volume from the roots up\u003c\/h2\u003e\n\u003cp\u003eMeet PHYTO VOLUME Volumizing Shampoo, the first step in the PHYTO VOLUME routine. This lightweight cleanser is designed to lift hair from the roots, giving strands a sense of air and buoyancy without weighing them down. The formula aims to feel pleasant to use during cleansing, helping you start your styling day with confidence rather than heaviness.\u003c\/p\u003e\n\u003cp\u003eIn a 28-day user study with 22 volunteers, testers noted tangible, real-world improvements: immediate lift, hair that felt more supple, and texture that held through daily styling. While results can vary, these numbers offer a glimpse into practical benefits for fine or flat hair that wants more movement and ease in daily routines.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\n\u003cp\u003eThis shampoo emphasizes a clean, lightweight care approach that supports volume without a heavy residue. It is formulated to sheath the fiber from the roots to the tips, helping strands look fuller and move with natural bounce during brushing, blow-drying, and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGently cleanses while boosting volume and body\u003c\/li\u003e\n  \u003cli\u003eStarting point in a dedicated VOLUME routine for thin or flat hair\u003c\/li\u003e\n  \u003cli\u003eVegan | Sulfate-free | Silicone-free | No colourings | PEG-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world benefits you might notice\u003c\/h3\u003e\n\u003cp\u003eBeyond the initial wash, many users report hair that is easier to style, with improved texture and a lighter feel. The formula is designed to deliver lift, definition, and everyday manageability for fine hair without heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant volume with a clean, breathable feel\u003c\/li\u003e\n  \u003cli\u003eHair that feels more supple and textured over time\u003c\/li\u003e\n  \u003cli\u003eCompatible with common styling routines for added versatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIncorporate this shampoo into a routine that emphasizes lightness and ease, especially on days when hair could use a little extra lift and movement.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes PHYTO VOLUME Volumizing Shampoo suitable for fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It provides lightweight cleansing and instant volume without heavy residue, helping hair look fuller from roots to tips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are there notable study results for PHYTO VOLUME shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: In a 28-day study with 22 volunteers, users reported up to 49% more volume and improved texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":47526975144148,"sku":"B0CNFNXD7V","price":89.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/phyto-volume-shampoo-bottle-front.jpg?v=1770536546","url":"https:\/\/bellaviacanada.ca\/products\/phyto-volume-volumizing-shampoo-lightweight-for-fine-hair-instant-volume","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}