{"product_id":"pulp-riot-cupid-semi-permanent-hair-color-4oz-direct-dye","title":"Pulp Riot Cupid Semi-Permanent Hair Color 4oz | Direct Dye","description":"\u003ch2\u003eVibrant, easy-to-use semi-permanent color\u003c\/h2\u003e\n\u003cp\u003ePulp Riot Cupid is a 4 oz direct dye that delivers punchy, long-lasting tone without the need for peroxide. The formula emphasizes pigment-rich color that fades back toward the original shade, giving you room to experiment without committing to a permanent change. With each application, hair can feel cared for, thanks to vegan ingredients chosen for their reparative properties and their focus on maintaining hair integrity while you color.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers choose Cupid\u003c\/h3\u003e\n\u003cp\u003eColor you can apply directly from the tube makes at-home styling straightforward and fun. The dye can be mixed with other semi-permanent shades from Pulp Riot to craft a custom result, letting you tailor saturation, depth, and mood to your style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVibrant direct-dye performance\u003c\/strong\u003e for bright, true tones on dry hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMix-and-match flexibility\u003c\/strong\u003e to create a bespoke color palette.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan formula\u003c\/strong\u003e free of ammonia, parabens, gluten, PPD and MEA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, apply to pre-lightened hair to achieve the brightest possible tone. Lively pigments can be built by saturating sections evenly and letting the color take hold without heat, then rinsing with cool water. The product is designed to fade back toward your original shade over time, giving you future styling options without a long-term commitment.\u003c\/p\u003e\n\u003ch3\u003eHow to use and care for color longevity\u003c\/h3\u003e\n\u003cp\u003eTo maximize color life, limit shampooing and switch to color-safe shampoo and conditioner. Avoid chlorine exposure and minimize direct sunlight on treated hair when possible. After applying, leave the color on for 25 to 40 minutes, rinse thoroughly with cool water, and skip conditioning before application. Sectioning hair into 1\/2 inch portions helps achieve even saturation and a consistent result.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLongevity varies by shade\u003c\/strong\u003e deeper tones may last longer than lighter pastels or neon shades.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare routine matters\u003c\/strong\u003e gentle cleansing and color-safe products support fade control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you crave a bold statement or a subtle refresh, Cupid offers a versatile path to vivid, customizable color with a focus on enjoyable, manageable at-home use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pulp Riot Cupid safe for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is vegan and free of ammonia, parabens, gluten, PPD and MEA; always perform a strand or patch test before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Cupid color typically last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Longevity varies by shade: deeper tones may last about 42 washes; lighter pastels around 25 washes; neon shades about 25–30 washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"P.R.","offers":[{"title":"Default Title","offer_id":47478429417684,"sku":"B0857HQSSY","price":45.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/p-r-pulp-riot-cupid-color-tube-application.jpg?v=1769438929","url":"https:\/\/bellaviacanada.ca\/products\/pulp-riot-cupid-semi-permanent-hair-color-4oz-direct-dye","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}