{"product_id":"pulp-riot-velvet-semi-permanent-hair-color-4oz-velvet","title":"Pulp Riot Velvet Semi-Permanent Hair Color 4oz - Velvet","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003ePulp Riot Velvet is a vegan, semi-permanent direct-dye color you apply straight from the tube to dry hair. It delivers vibrant tones that fade gradually and won’t lift with subsequent salon treatments. The formula avoids ammonia, parabens, gluten, PPD, and MEA, and uses ingredients chosen for reparative and restoring properties to help maintain and improve the integrity of compromised hair with each application.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Velvet different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-permanent direct dye color that saturates without mixing with developer\u003c\/li\u003e\n  \u003cli\u003eCan be blended with other Pulp Riot semi-permanent shades to create a custom color\u003c\/li\u003e\n  \u003cli\u003eLongevity varies by shade: deeper shades fade over roughly 42 washes; lighter pastels about 25 washes; neons about 25–30 washes\u003c\/li\u003e\n  \u003cli\u003eFor the brightest color results, apply to pre-lightened hair\u003c\/li\u003e\n  \u003cli\u003eVegan and free of ammonia, parabens, gluten, PPD and MEA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to apply\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect-from-tube application to dry hair is recommended; saturation is key\u003c\/li\u003e\n  \u003cli\u003eWork in 1\/2 inch sections to ensure even coverage\u003c\/li\u003e\n  \u003cli\u003eLeave color on for 25–40 minutes without heat, longer for deeper tone\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with cool water and do not shampoo immediately after\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare tips for color longevity\u003c\/h3\u003e\n\u003cp\u003eTo maximize how long your color lasts, wash only as needed and use color-safe shampoo and conditioner. Minimize saturation from chlorine and direct sun exposure to help preserve vibrancy.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for experimentation, salon refreshes, or at-home color play. It blends well with other shades, offering a palette of bold, personalized looks while supporting hair integrity with vegan ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Pulp Riot Velvet semi-permanent color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A vegan, ammonia-free direct-dye color that you apply from the tube to dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Velvet color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Deeper shades fade after about 42 washes; lighter pastels and neons fade after 25–30 washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":47494755647700,"sku":"B0859FK71L","price":67.27,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/pulp-riot-velvet-bottle.jpg?v=1769824619","url":"https:\/\/bellaviacanada.ca\/products\/pulp-riot-velvet-semi-permanent-hair-color-4oz-velvet","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}