{"product_id":"pure-brazilian-always-blonde-shampoo-purple-toner-with-keratin-acai-argan-oil-sulfate-free-33-8-oz","title":"Pure Brazilian Always Blonde Shampoo – Purple Toner with Keratin, Acai \u0026 Argan Oil, Sulfate-Free (33.8 oz)","description":"\u003ch2\u003eRevitalize color‑treated hair with a purple toning powerhouse\u003c\/h2\u003e\n\u003cp\u003eMeet Pure Brazilian Always Blonde Shampoo, a sulfate‑free formula designed to address brassiness and yellow tones while you cleanse. Packaged in a generous 33.8 fl oz bottle, it fits into daily routines and long‑term care without feeling heavy. The product merges color care with deeper conditioning, so you can wash and feel a subtle lift in between color appointments.\u003c\/p\u003e\n\u003cp\u003eThe signature purple formula works to neutralize unwanted warm hues, helping you achieve a cooler, more balanced base for blonde, gray, or platinum hair. With each wash, hair can feel refreshed and the overall tone can gain more dimension, making styling and upkeep feel smoother and more predictable in everyday life.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits to expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes brass and yellow tones for cooler blonde and color‑treated hair\u003c\/li\u003e\n  \u003cli\u003eBrightens, refreshes, and preserves blonde, gray, or platinum tones between color appointments\u003c\/li\u003e\n  \u003cli\u003eEnriched with keratin, acai extract, and argan oil to support strength, shine, and softness\u003c\/li\u003e\n  \u003cli\u003eEnhances natural tone and adds depth, helping hair appear more vibrant\u003c\/li\u003e\n  \u003cli\u003eSulfate‑free and gentle enough for daily use without heavy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a rich lather, and rinse well. For enhanced toning, leave on for 1–2 minutes before rinsing. Use regularly or as needed to maintain color‑balanced results. Follow with your preferred conditioner for extra smoothness and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eWhy choose this daily care routine\u003c\/h3\u003e\n\u003cp\u003eThe formula not only tones but also supports the look of a healthy finish, with notes of resilience and radiance that can help color‑treated hair feel more cared for after each wash. While results will vary, many users report a more even tone and a refreshed appearance over time.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Pure Brazilian Always Blonde Shampoo different from other purple shampoos?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends keratin, acai extract, and argan oil to nourish while toning, helping reduce brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for daily use on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its sulfate-free formula is gentle enough for regular use while maintaining color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pure Brazilian","offers":[{"title":"Default Title","offer_id":47551209439444,"sku":"B0CCGY5HT7","price":153.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/pure-brazilian-always-blonde-shampoo-bottle-pour.jpg?v=1770977509","url":"https:\/\/bellaviacanada.ca\/products\/pure-brazilian-always-blonde-shampoo-purple-toner-with-keratin-acai-argan-oil-sulfate-free-33-8-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}