{"product_id":"rich-pure-luxury-silver-blonde-hair-mask-purple-toner-for-blond-platinum-gray-hair-8-45-oz","title":"RICH Pure Luxury Silver Blonde Hair Mask – Purple Toner for Blond, Platinum \u0026 Gray Hair (8.45 oz)","description":"\u003cp\u003eRICH Pure Luxury Silver Blonde Hair Mask delivers a cool-toned boost for blonde, platinum, ash, and silver hair. Infused with gentle purple pigments, it helps counter brass and yellow undertones, helping you maintain a more icy, salon-fresh look between coloring sessions. Beyond tone control, this treatment deeply nourishes and softens, so hair feels hydrated, manageable, and subtly radiant from roots to ends.\u003c\/p\u003e\n\u003ch3\u003eTone balance and color results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple pigments neutralize yellow undertones to enhance cool, icy blondes.\u003c\/li\u003e\n  \u003cli\u003eLeaves white, blonde, and gray shades appearing brighter and more even.\u003c\/li\u003e\n  \u003cli\u003eSupports color maintenance between salon visits, with a factor of refined, lived-in tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDeep moisture, strength, and shine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers rich hydration that softens and nourishes each strand.\u003c\/li\u003e\n  \u003cli\u003eHelps improve hair feel and elasticity, contributing to a healthier look over time.\u003c\/li\u003e\n  \u003cli\u003eCreates a silky, shiny finish that catches light for a polished appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and best practices\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, damp hair, comb through to distribute evenly, and leave up to 15 minutes before rinsing.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times per week or as needed to refresh tone and moisture between color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReal-life scenarios show how this mask can fit into various routines: a quick weekly refresh after heat styling, a mid-week tone boost after sun exposure, or a longer treatment when hair feels dull. The result is a cooler, more even look with a touch of softness that remains lightweight and non-greasy. While outcomes may vary, many users find the mask helpful for maintaining cooler blonde hues and smoother texture without requiring a full color lift.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use RICH Silver Blonde Hair Mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to clean, damp hair, comb through for even distribution, leave up to 15 minutes, then rinse thoroughly. Use 1–2 times per week.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for all blonde shades?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, designed for platinum, silver, gray, ash, and bleached hair to neutralize yellow tones and enhance cool highlights.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"RICH","offers":[{"title":"Default Title","offer_id":47498097131732,"sku":"B0CFJZWVLD","price":61.18,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/rich-pure-luxury-silver-blonde-hair-mask-bottle.jpg?v=1769953120","url":"https:\/\/bellaviacanada.ca\/products\/rich-pure-luxury-silver-blonde-hair-mask-purple-toner-for-blond-platinum-gray-hair-8-45-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}