{"product_id":"schwarzkopf-bc-ph4-5-color-freeze-micellar-silver-shampoo-1l","title":"Schwarzkopf BC pH4.5 Color Freeze Micellar Silver Shampoo 1L","description":"\u003cdiv\u003e\n  \u003ch2\u003eCool-toned care for blonde, grey and white hair\u003c\/h2\u003e\n  \u003cp\u003eThis color-safe shampoo blends cleansing with tonal refresh, helping you maintain a subtle silver direction without shifting into brass. It’s designed for hair that leans toward light bases or white with a desire for cooler reflections.\u003c\/p\u003e\n  \u003ch3\u003eHow the technology supports color and texture\u003c\/h3\u003e\n  \u003cp\u003ePowered by a patented pH 4.5 Balancer Technology, the formula works to smooth the hair surface and help lock color pigments deeper inside the hair matrix. The result is a more uniform look, with a refreshing cool undertone that can help revive a desired icy or cendre finish.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColor-aware cleansing:\u003c\/strong\u003e gently cleanses scalp and hair while reinforcing the color’s integrity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePigment-locking action:\u003c\/strong\u003e seals the surface and helps stabilize the cool direction of the tone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCool-tone enhance:\u003c\/strong\u003e blue‑violet dye subtly deposits during washing to refresh or intensify cool undertones.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhat to expect in use\u003c\/h3\u003e\n  \u003cp\u003eAlongside color maintenance, enriching ingredients help improve hair condition and leave a softer feel after rinsing. The formula aims to deliver a balanced, clean base that supports a natural or enhanced cendre shimmer on very light bases or white hair.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCleansing and conditioning mix:\u003c\/strong\u003e cleanses while supporting hair structure without heavy build-up.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTonality optionality:\u003c\/strong\u003e your cool-toned direction can be refreshed or subtly revived with each wash.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003e\u003cstrong\u003ePackaging note:\u003c\/strong\u003e this salon-sized bottle does not include a pump.\u003c\/p\u003e\n  \u003cp\u003eTo use, apply to wet hair, massage into a rich lather, then rinse thoroughly. For best results, follow with your preferred conditioner or care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this shampoo best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, grey, and white hair seeking cooler tones and a subtle silver direction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is a pump included with this salon-sized product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No pump is included; apply to wet hair, work into a lather, then rinse as part of your routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":47495483621588,"sku":"B07CNY4TFZ","price":121.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/schwarzkopf-bc-ph4-5-color-freeze-micellar-silver-shampoo-bottle.jpg?v=1769855320","url":"https:\/\/bellaviacanada.ca\/products\/schwarzkopf-bc-ph4-5-color-freeze-micellar-silver-shampoo-1l","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}