{"product_id":"schwarzkopf-igora-royal-7-77-permanent-hair-color-creme-medium-blonde-copper-extra-60-g","title":"Schwarzkopf Igora Royal 7-77 Permanent Hair Color Creme – Medium Blonde Copper Extra (60 g)","description":"\u003cdiv\u003e\n  \u003ch2\u003eRadiant copper with lasting depth\u003c\/h2\u003e\n  \u003cp\u003eSchwarzkopf Igora Royal 7-77 is a permanent color creme designed for a vibrant copper blend within a medium blonde base. This shade works with a Color Creme and a Color and Care Developer to deliver reliable results, helping you achieve a warm, natural glow that suits everyday wear and special occasions alike.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e100 percent white hair coverage for a seamless look\u003c\/li\u003e\n    \u003cli\u003eUltimate color retention that keeps the copper glow vivid\u003c\/li\u003e\n    \u003cli\u003ePerfect color equalization even on porous hair for a balanced finish\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow it works\u003c\/h3\u003e\n  \u003cp\u003eThis shade is formulated to pair with the color creme and the Color and Care Developer. Depending on how much coverage or lift you want, choose a developer strength from 3, 6, 9, or 12 percent. The recommended mixing ratio is 1 to 1, and application is on dry hair. Develop time typically runs 30 to 45 minutes. Rinse thoroughly and follow with the Bonacure Color Save aftercare line to help maintain the result. If you are aiming for a lighter tone or more coverage, you can adjust the developer and processing time accordingly. Optional heat can speed up development by about a third.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eMix 1:1 with Color and Care Developer\u003c\/li\u003e\n    \u003cli\u003eApply on dry hair for an even application\u003c\/li\u003e\n    \u003cli\u003eDevelop for 30 45 minutes and rinse well\u003c\/li\u003e\n    \u003cli\u003eFinish with Bonacure Color Save care for maintained shine\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal life use cases\u003c\/h3\u003e\n  \u003cp\u003eIdeal for refreshing a copper blonde or adding warmth to natural hair with gray strands. Use a lighter lift for a tone on tone result or a deeper shade for more depth. The shade performs well on hair with varied color histories, giving a cohesive final look.\u003c\/p\u003e\n  \u003ch3\u003eTips for best results\u003c\/h3\u003e\n  \u003cp\u003eApply to dry hair for consistent color distribution, monitor development, and pair with the recommended aftercare to preserve vibrancy and manage shine over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What coverage level does Igora Royal 7-77 provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 100% white hair coverage with adjustable developer strengths.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the basic steps and development time?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Mix 1:1 with Color and Care Developer, apply to dry hair, develop 30–45 minutes, rinse, and use Bonacure Color Save.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":47479170891988,"sku":"B00D7FAPQO","price":46.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/schwarzkopf-igora-royal-7-77-copper-tube.jpg?v=1769457155","url":"https:\/\/bellaviacanada.ca\/products\/schwarzkopf-igora-royal-7-77-permanent-hair-color-creme-medium-blonde-copper-extra-60-g","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}