{"product_id":"schwarzkopf-igora-royal-highlifts-10-1-blonde-platinum-ash-hair-color-60ml","title":"Schwarzkopf Igora Royal Highlifts 10-1 Blonde Platinum Ash Hair Color 60ml","description":"\u003ch2\u003eCreate pure ash-blonde brilliance with Igora Royal Highlifts\u003c\/h2\u003e\n\u003cp\u003eSchwarzkopf Igora Royal Highlifts 10-1 Blonde Platinum Ash is a permanent color system that pairs a rich Color Cream with a Color \u0026amp; Care Developer. The result aims for a balanced, natural-looking ash tone with lasting depth and shine. The formula emphasizes color equalization and provides a fade-resistant finish, with UV protection to help keep the shade looking fresh between sessions.\u003c\/p\u003e\n\u003cp\u003eIn practice, this kit is designed to deliver a cool, ultra-blonde finish on dry hair in one go. The combination is meant to be easy to mix (a 1:1 ratio) and fast to apply, with the color developing in about half an hour. For darker bases or more subtle lift, you can adjust the developer percentage to dial in the shade level you want. The system also supports a flexible approach for previously tinted hair or faded color by using a dual application with diluting color with water or conditioner for the mid-to-ends shaft, helping to even the tone from roots to tips.\u003c\/p\u003e\n\u003ch3\u003eWhat’s in the kit and what it offers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLess hair breakage through a balanced formula crafted for smoother color absorption.\u003c\/li\u003e\n\u003cli\u003eNo additive needed for the color cream, keeping the mixing straightforward.\u003c\/li\u003e\n\u003cli\u003eCoolest blonde shades from IGORA ROYAL, designed for natural-looking depth and shine.\u003c\/li\u003e\n\u003cli\u003eDesigned to be used with the FIBREPLEX care regime to help preserve hair integrity.\u003c\/li\u003e\n\u003cli\u003eNet weight: 60 ml, a compact kit that travels well for salon or at-home use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eMix Color Cream and Color \u0026amp; Care Developer 1:1 and apply to dry hair for even saturation.\u003c\/li\u003e\n\u003cli\u003eLet develop for 30-45 minutes; longer or shorter times may be used depending on the chosen developer.\u003c\/li\u003e\n\u003cli\u003eChoose a developer level based on your lift goal: 3% for darker color, 6% for tone-on-tone or 1 shade lighter, 9% for 1-2 shades lighter, 12% for 2-3 shades lighter.\u003c\/li\u003e\n\u003cli\u003eFor fading color or previously tinted hair, consider a dual application with a diluted mix (water or conditioner) for mid-to-ends to help blend the shade.\u003c\/li\u003e\n\u003cli\u003eOptional: apply gentle heat to reduce developing time by about one third, if your stylist or you prefer quicker processing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eWith UV protection and a focus on lasting vibrancy, this system aims to minimize noticeable color drift and maintain a glossy finish as the days pass. While outcomes depend on natural hair color, history of dye, and application technique, the Igora Royal Highlifts line provides a reliable option for those seeking a platinum ash look with depth and clarity.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shade suitable for gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Igora Royal Highlifts provides strong gray coverage and durable color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does heat shorten processing time?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, adding gentle heat can shorten development by about one third; follow the recommended guidelines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":47481793347796,"sku":"B01M0G4BOH","price":53.05,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/schwarzkopf-igora-royal-highlifts-box-front.jpg?v=1769500772","url":"https:\/\/bellaviacanada.ca\/products\/schwarzkopf-igora-royal-highlifts-10-1-blonde-platinum-ash-hair-color-60ml","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}