{"product_id":"schwarzkopf-igora-royal-l-77-fashion-light-dye-lift-color-in-one-step","title":"Schwarzkopf Igora Royal L-77 Fashion Light Dye – Lift \u0026 Color in One Step","description":"\u003ch2\u003eSchwarzkopf Igora Royal L-77 Fashion Light Dye\u003c\/h2\u003e\n\u003cp\u003eElevate your color with an at‑home dye that blends lift and shade in a single step. Schwarzkopf’s Igora Royal L‑77 Fashion Light Dye is designed to deliver a bright, luminous finish with bold contrast, helping you explore fashion-forward looks without a salon visit.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cp\u003eThis exclusive Schwarzkopf formula is crafted to work across a range of base shades, offering depth and a vivid finish. Expect noticeable brightness and a subtle glow when light catches the hair, adding dimension to your color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLift and color in one step, simplifying your routine\u003c\/li\u003e\n  \u003cli\u003eOutstanding brightness and luminosity for a vivid finish\u003c\/li\u003e\n  \u003cli\u003eIntense contrast on dark or colored bases for depth and drama\u003c\/li\u003e\n  \u003cli\u003eExclusive product by Schwarzkopf, part of a premium color line\u003c\/li\u003e\n  \u003cli\u003eDesigned to support salon-quality color at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eIdeal for color enthusiasts seeking bold fashion tones or a luminous refresh. The formula is versatile across multiple base shades, offering options for different styling goals and personal expression.\u003c\/p\u003e\n\u003ch3\u003eSet contents\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIgora Fashion Lights L-77 Dye\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003eStart with a strand test to preview the result. Apply evenly from roots to ends and follow the processing time indicated on the package for best brightness and coverage.\u003c\/p\u003e\n\u003ch3\u003eCare and post-color\u003c\/h3\u003e\n\u003cp\u003eAfter coloring, use color-safe shampoo and a gentle conditioner to maintain brightness. Avoid prolonged heat right after dyeing to help preserve vibrancy. Store the dye in a cool, dry place away from sunlight.\u003c\/p\u003e\n\u003ch3\u003eColor possibilities\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVivid reds and coppers for bold fashion moments\u003c\/li\u003e\n  \u003cli\u003eBright blondes with luminous warmth\u003c\/li\u003e\n  \u003cli\u003eCool browns with enhanced depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, Igora Royal L-77 Fashion Light Dye offers a one-step lift and color approach with brightness and contrast that can complement a wide range of starting shades. As an exclusive Schwarzkopf product, it aims to provide a premium at‑home color option with salon-inspired potential.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Igora Fashion Lights L-77 Dye best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A one-step lift-and-color dye offering brightness and contrast on many base shades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product exclusive to Schwarzkopf and suitable for home use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is an exclusive Schwarzkopf product designed for at‑home coloring.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":47495053181140,"sku":"B008CF2WSS","price":47.82,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/schwarzkopf-igora-royal-l-77-fashion-light-dye-bottle_jpg.jpg?v=1769834267","url":"https:\/\/bellaviacanada.ca\/products\/schwarzkopf-igora-royal-l-77-fashion-light-dye-lift-color-in-one-step","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}