{"product_id":"schwarzkopf-professional-igora-royal-permanent-color-creme-4-99-medium-brown-violet-extra-60g","title":"Schwarzkopf Professional Igora Royal Permanent Color Creme 4-99 — Medium Brown Violet Extra (60g)","description":"\u003ch2\u003eSchwarzkopf Igora Royal Permanent Color Creme 4-99 — Medium Brown Violet Extra\u003c\/h2\u003e\n\u003cp\u003eExperience salon-grade color with Schwarzkopf Professional Igora Royal Permanent Color Creme in shade 4-99. This 60 g tube blends a rich medium brown with violet undertones to create depth and dimension, ideal for refreshing roots or making a full shade change.\u003c\/p\u003e\n\u003cp\u003eThe formula focuses on long-lasting, vibrant color while maintaining a natural look. It aims to provide up to 100% white hair coverage and hold tone with minimal fading, helping you enjoy your shade longer without frequent touch-ups.\u003c\/p\u003e\n\u003ch3\u003eCore benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 100% white hair coverage for a seamless finish\u003c\/li\u003e\n  \u003cli\u003eUltimate color retention that resists everyday fading\u003c\/li\u003e\n  \u003cli\u003ePerfect color equalization, even on porous hair, for a more uniform result\u003c\/li\u003e\n  \u003cli\u003ePackaged as a single 60 g tube for convenient use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e1 x 60 g tube of Igora Royal Permanent Color Creme in shade 4-99\u003c\/li\u003e\n  \u003cli\u003eConvenient single-pack packaging for easy storage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life use, you may notice the shade’s depth in natural light, with violet undertones adding a contemporary touch to brown hair. The creamy texture provides smooth glide during application, contributing to a comfortable experience for both roots touch-ups and full-color transformations.\u003c\/p\u003e\n\u003cp\u003eWho might appreciate this shade? Those seeking a sophisticated brown-violet tone, individuals covering white hair, or anyone wanting a richer, cooler brown result without abrupt transitions. The shade pairs well with various base colors and is suitable for different porosity levels, depending on your starting point.\u003c\/p\u003e\n\u003cp\u003eCare and usage notes: follow the instructions included with the product and perform a patch test before full application. Results can vary with hair history, previous color, and porosity. The formula is designed to fit into a broader color routine, potentially enhancing vibrancy when paired with compatible Schwarzkopf Professional maintenance products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade does 4-99 deliver and can it cover gray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 4-99 blends medium brown with violet undertones and aims for strong gray coverage when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this color work on porous hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It is designed to deliver even color on porous hair with good color retention, though results vary.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":47479923376340,"sku":"B00E1BOJGA","price":40.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/schwarzkopf-professional-igora-royal-permanent-color-creme-4-99-tube_jpg.jpg?v=1769480741","url":"https:\/\/bellaviacanada.ca\/products\/schwarzkopf-professional-igora-royal-permanent-color-creme-4-99-medium-brown-violet-extra-60g","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}