{"product_id":"schwarzkopf-professional-igora-royal-permanent-hair-color-7-4-medium-beige-blonde-60-g","title":"Schwarzkopf Professional Igora Royal Permanent Hair Color 7-4 – Medium Beige Blonde (60 g)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eSchwarzkopf Professional Igora Royal Permanent Hair Color in shade 7-4 offers a refined medium beige blonde result with professional-grade performance. Packaged in a convenient 60-gram tube, this shade is designed to deliver reliable gray coverage while preserving color integrity from root to tip. Igora Royal's True Color in High Definition aims to produce a vivid, true-to-tuft result with rich depth and natural shine. The formula is designed for professional use and adheres to salon-grade standards for predictable outcomes in busy environments.\u003c\/p\u003e\n\u003ch3\u003eWhat this shade delivers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 100% white hair coverage to unify the look\u003c\/li\u003e\n\u003cli\u003eUltimate color retention to keep tone vibrant over time\u003c\/li\u003e\n\u003cli\u003ePerfect color equalization, especially on porous hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe 7-4 tone tends to blend warm beige with subtle coolness, making it versatile for clients transitioning from darker bases or updating a natural blonde. The shade's depth sits comfortably between lightness and warmth, helping to reduce brassiness when paired with appropriate toners or aftercare. Colors are engineered to stay close to the desired tone as strands move through daily life and lighting conditions.\u003c\/p\u003e\n\u003cp\u003eIn a professional setting, Igora Royal supports consistent results due to precise pigment distribution and controlled lift. Styles tend to appear balanced with natural-looking highlights and a refined beige finish that can complement both cool and warm undertones. The shade is especially suited for clients who want a sophisticated beige-blonde without a stark platinum effect.\u003c\/p\u003e\n\u003ch3\u003eHow to use and what to expect\u003c\/h3\u003e\n\u003cp\u003eWith proper formulation and timing, clients can expect reliable color that remains vibrant after exposure to sun and styling. The shade works well for gray-root touch-ups and for refreshing lighter bases toward beige-blonde without leaning too gold. The kit is designed to fit professional workflows and salon safety standards.\u003c\/p\u003e\n\u003ch3\u003eCare and maintenance\u003c\/h3\u003e\n\u003cp\u003eColor-safe shampoos and conditioners can help preserve the hue and shine. While results will vary by hair history and condition, many clients report even tone and reduced brassiness when following a consistent aftercare routine.\u003c\/p\u003e\n\u003ch3\u003eSalon-ready tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTest strand before full application to confirm lift and tone\u003c\/li\u003e\n\u003cli\u003eApply evenly to ensure uniform color across the head\u003c\/li\u003e\n\u003cli\u003eFollow recommended processing times and safety guidelines for the best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: For professional use only.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of Igora Royal 7-4?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 100% gray coverage, strong color retention, and even tone on porous hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should consider using this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Professionals seeking a refined beige blonde with true-to-tone results and controlled lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":47480313741524,"sku":"B00BTI28R0","price":45.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/schwarzkopf-igora-royal-7-4-medium-beige-blonde-60g-jar.jpg?v=1769487872","url":"https:\/\/bellaviacanada.ca\/products\/schwarzkopf-professional-igora-royal-permanent-hair-color-7-4-medium-beige-blonde-60-g","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}