{"product_id":"scruples-platinum-shine-shampoo-purple-toner-for-platinum-blonde-hair-8-5-fl-oz","title":"Scruples Platinum Shine Shampoo – Purple Toner for Platinum Blonde Hair | 8.5 fl oz","description":"\u003ch2\u003eDiscover Luminous Platinum with Scruples Platinum Shine Shampoo\u003c\/h2\u003e\n\u003cp\u003eDesigned for platinum blondes and cool toned hair, Scruples Platinum Shine Shampoo blends a color-toning formula with gentle moisture. The result is a clean, refreshed base that helps brassiness fade while hair feels soft, light, and resilient after each wash. This is a premium purple shampoo crafted for both women and men who love crisp, radiant color and a healthy-looking bounce.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses deep violet hues to softly neutralize yellow or brassy tones from root to tip. It cleanses without stripping, delivering a level of moisture that supports easy combing and a smooth feel. Regular use can help maintain a vibrant platinum shade between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-toning with a salon-grade purple formula\u003c\/li\u003e\n  \u003cli\u003eSoftening, lightweight moisture for daily use\u003c\/li\u003e\n  \u003cli\u003eDesigned to support color intensity and brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eFor an even tone, apply to damp hair, work into a rich lather, and rinse. Repeat if necessary. For enhanced conditioning and shine, pair with Scruples Conditioner after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Apply to wet hair and lather\u003c\/li\u003e\n  \u003cli\u003eStep 2: Rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eStep 3: Repeat if you want deeper toning\u003c\/li\u003e\n  \u003cli\u003eStep 4: Follow with conditioner for added moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should consider this\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone seeking cool, brilliant platinum color and a salon-like finish at home. Suitable for a range of hair textures and for those who want a refreshing, color-balanced result without heavy residue.\u003c\/p\u003e\n\u003ch3\u003eQuality and brand promise\u003c\/h3\u003e\n\u003cp\u003eScruples has a long-standing reputation for innovative color care. This shampoo brings professional-grade toning and gentle cleansing to your routine, helping you enjoy a polished, vibrant look with each wash.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Scruples Platinum Shine Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Targets brassiness while refreshing platinum tones, leaving hair soft, manageable, and vibrant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Scruples Platinum Shine Shampoo for optimal results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp hair, lather, rinse, and repeat if needed; follow with Scruples Conditioner for moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Scruples","offers":[{"title":"Default Title","offer_id":47518041407700,"sku":"B00HQXVEYA","price":75.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/scruples-platinum-shine-shampoo-bottle.jpg?v=1770275088","url":"https:\/\/bellaviacanada.ca\/products\/scruples-platinum-shine-shampoo-purple-toner-for-platinum-blonde-hair-8-5-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}