{"product_id":"shiseido-sports-bb-cream-spf-50-medium-quick-dry-water-resistant-non-sticky","title":"Shiseido Sports BB Cream SPF 50+ (Medium) | Quick-Dry, Water-Resistant, Non-Sticky","description":"\u003cdiv\u003e\n  \u003ch2\u003eShiseido Sports BB Cream SPF 50+ — Medium\u003c\/h2\u003e\n  \u003cp\u003eOn active days, you want a makeup base that keeps its integrity without weighing you down. This BB cream delivers a natural, contoured finish that lasts under sun and motion, while drying quickly to help prevent makeup from sliding during workouts or outdoor activities. It responds to moisture to help maintain UVA\/UVB protection as you move through your day.\u003c\/p\u003e\n  \u003cp\u003eBuilt with skincare-forward elements, the formula goes beyond mere coverage. Expect a balanced look that evens tone over time and feels comfortable on sweat-prone skin. Licorice extract lends a soft touch to uneven areas, while ProfenseCL supports skin resilience in daily wear. A light citrus floral scent adds a fresh, unobtrusive note as you apply.\u003c\/p\u003e\n\n  \u003ch3\u003eKey technologies and benefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eQuick-dry, non-sticky finish designed for active use and humid conditions.\u003c\/li\u003e\n    \u003cli\u003eWater and perspiration resistance helps the look stay put through daily life and workouts.\u003c\/li\u003e\n    \u003cli\u003eAdvanced UV protection via UVA\/UVB coverage activated by moisture exposure.\u003c\/li\u003e\n    \u003cli\u003eNon-comedogenic formula aimed at comfortable wear without clogging pores.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eTech and texture highlights\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eSuperVeil UV360 helps the cream spread evenly across the face for a natural contour.\u003c\/li\u003e\n    \u003cli\u003eWetForce Technology strengthens protection when the skin comes into contact with water or sweat.\u003c\/li\u003e\n    \u003cli\u003eLicorice extract and gentle moisturizers support daily comfort with a light, fresh scent.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cp\u003eShake well before application. Use as the final step of your morning skincare routine. Dispense a small amount onto your palm and blend evenly across the face. To activate WetForce, lightly expose the applied area to water for about 15 minutes or to perspiration for roughly 30 minutes.\u003c\/p\u003e\n\n  \u003ch3\u003eWho it’s for\u003c\/h3\u003e\n  \u003cp\u003eIdeal for anyone seeking a natural, revised contour with all-day sun protection during workouts, outdoor activities, or everyday commutes. It pairs well with other lightweight products and supports a breathable, non-heavy makeup routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Shiseido Sports BB Cream SPF 50+ suitable for active days?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight, fast-drying BB cream offering natural coverage with strong water and sweat resistance for workouts or outdoor use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you activate WetForce technology?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply as the last step of skincare; expose treated skin to water or perspiration to increase protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":47483162656980,"sku":"B07RQWC4VQ","price":101.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/shiseido-sports-bb-cream-spf50-bottle-pour.jpg?v=1769509854","url":"https:\/\/bellaviacanada.ca\/products\/shiseido-sports-bb-cream-spf-50-medium-quick-dry-water-resistant-non-sticky","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}