{"product_id":"shiseido-uv-protective-stick-foundation-spf-37-fair-ivory-9g-natural-finish-uv-protection","title":"Shiseido UV Protective Stick Foundation SPF 37 - Fair Ivory (9g) | Natural Finish \u0026 UV Protection","description":"\u003cp\u003eMeet Shiseido UV Protective Stick Foundation SPF 37 in Fair Ivory—an elegant fusion of sunscreen and makeup designed to travel with you and stay put through the day.\u003c\/p\u003e\n\u003cp\u003eIn practice, you’ll notice a creamy texture that glides on smoothly and blends into the skin for a natural, dewy finish. The stick format is mess-free, quick to apply, and ideal for touch-ups when you're away from a mirror.\u003c\/p\u003e\n\u003ch2\u003eWhy customers choose this hybrid\u003c\/h2\u003e\n\u003cp\u003eWhether you’re heading to work, running errands, or enjoying time outdoors, this product offers a light-to-buildable coverage that looks like your skin—just more even and polished. The result is a complexion that appears fresh, not caked, with a gentle glow that adapts to lighting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural-looking finish with a soft, luminous glow\u003c\/li\u003e\n\u003cli\u003eSPF 37 protection for daytime wear\u003c\/li\u003e\n\u003cli\u003eCreamy, easy-to-blend formula that builds coverage\u003c\/li\u003e\n\u003cli\u003ePortable stick format for on-the-go application\u003c\/li\u003e\n\u003cli\u003eWater- and sebum-resistant formula that stays put\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnology and skin-friendly design\u003c\/h2\u003e\n\u003cp\u003eShiseido’s exclusive SuperVeil-UV 360 technology delivers even UV protection, while ProfenseCEL targets signs of aging with daily use. The formula remains resilient against moisture and oil, helping your makeup endure through sun, wind, or humidity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWater- and sebum-resistant for longer wear\u003c\/li\u003e\n\u003cli\u003eResists dryness and external aggressors while maintaining a natural look\u003c\/li\u003e\n\u003cli\u003eAligned with Japanese beauty principles that guide cleanse, soften, strengthen, treat, moisturize, protect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use for best results\u003c\/h2\u003e\n\u003cp\u003eApply to clean, dry skin. Warm the stick on your fingertips if desired, then apply in light strokes to areas needing coverage. Build with additional passes as needed and blend toward the hairline for a seamless finish. A light powder can set the look if you want more longevity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwipe on and blend with fingertips, sponge, or brush\u003c\/li\u003e\n\u003cli\u003eBuildable coverage from sheer to moderate\u003c\/li\u003e\n\u003cli\u003eSet with a light dusting of powder for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn daily life, this foundation offers a low-effort path to a refined complexion. It’s especially suitable for warmer days or busy mornings when you value a dependable shield plus a natural complexion.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is Fair Ivory and what finish should I expect?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Fair Ivory offers a light shade with a natural, dewy finish that blends smoothly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for humid days or long wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed to resist water and sebum, helping the finish stay intact through humidity or long days.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":47494831603924,"sku":"B07VPN74WZ","price":91.73,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/shiseido-uv-protective-stick-foundation-swatch.jpg?v=1769826114","url":"https:\/\/bellaviacanada.ca\/products\/shiseido-uv-protective-stick-foundation-spf-37-fair-ivory-9g-natural-finish-uv-protection","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}