{"product_id":"tec-italy-lumina-forza-silver-hair-treatment-300ml-neutralizes-yellow-tones","title":"Tec Italy Lumina Forza Silver Hair Treatment 300ml – Neutralizes Yellow Tones","description":"\u003ch2\u003eLumina Forza: A next-generation leave-in toner for silver, gray, and platinum hair\u003c\/h2\u003e\n\u003cp\u003eTEC ITALY's Lumina Forza 300 ml is a color-correcting, conditioning treatment designed to work with color-treated hair. Built around ILumina technology, it blends a high-concentration quinoa complex with natural oils and botanical extracts to support color absorption, minimize brassiness, and leave hair feeling soft and luminous. This leave-in formula is designed for daily use or after color touch-ups to help maintain depth and vibrancy between color sessions.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Lumina Forza stand out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances and intensifies color-treated hair, helping colors appear deeper and more vibrant.\u003c\/li\u003e\n\u003cli\u003eNeutralizes yellow or brassy tones to refine cool, silver, or platinum shades.\u003c\/li\u003e\n\u003cli\u003eImproves color absorption for richer results with each application.\u003c\/li\u003e\n\u003cli\u003eProvides superior conditioning and light repair to soften strands and boost manageability.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with added shine, softness, and a smoother, healthier feel.\u003c\/li\u003e\n\u003cli\u003eFeatures ILumina technology with quinoa and botanical extracts for a refined gloss and better coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow Lumina Forza works\u003c\/h3\u003e\n\u003cp\u003eThe formula uses ILumina technology to deposit color more evenly while protecting hair fibers. Quinoa and botanical extracts contribute conditioning benefits, while natural oils help distribute the product evenly for uniform results across lengths and ends. The result is a deeper, richer color with less brassiness and a more cohesive shade across the head.\u003c\/p\u003e\n\u003ch3\u003eUsage tips for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean hair: wash, rinse, and towel-dry.\u003c\/li\u003e\n\u003cli\u003eWear gloves and distribute Lumina Forza through wet hair, using a wide-tooth comb for even spread.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 to 10 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor daily maintenance, use as part of color care routine between colorings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBrand philosophy and care approach\u003c\/h3\u003e\n\u003cp\u003eTEC ITALY creates premium hair care solutions that blend science and aesthetics. Lumina Forza is designed to support color-treated hair with targeted conditioning and color maintenance. While results vary by individual hair type and current shade, many users notice more vibrant tones and a smoother, more lifted look after use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Lumina Forza work on silver or gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lumina Forza uses ILumina technology with quinoa and botanical oils to deepen color and reduce brassiness, while leaving hair softer and more luminous.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Lumina Forza in my routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: After washing, distribute through damp hair, wait 5–10 minutes, then rinse. Regular use helps maintain tone and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tec Italy","offers":[{"title":"Default Title","offer_id":47498355507412,"sku":"B0DDX965SD","price":67.61,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/tec-italy-lumina-forza-silver-hair-bottle.jpg?v=1769958731","url":"https:\/\/bellaviacanada.ca\/products\/tec-italy-lumina-forza-silver-hair-treatment-300ml-neutralizes-yellow-tones","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}