{"product_id":"tigi-bed-head-purple-toning-shampoo-for-chemically-treated-hair-serial-blonde-sulfate-free-13-53-fl-oz","title":"TIGI Bed Head Purple Toning Shampoo for Chemically Treated Hair – Serial Blonde, Sulfate-Free, 13.53 fl oz","description":"\u003ch2\u003eRevive Blonde Tonality with a Gentle, Sulfate-Free Cleanse\u003c\/h2\u003e\u003cp\u003eMeet TIGI Bed Head Purple Toning Shampoo, formulated for Serial Blonde and other chemically treated blondes who want to keep brass at bay without stripping moisture. This sulfate-free formula cleanses while depositing violet pigments that help neutralize yellow or orange undertones, so your blonde stays balanced and vibrant between color sessions.\u003c\/p\u003e\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePurple toning targets brassiness to help maintain cool blonde hues.\u003c\/li\u003e\n\u003cli\u003eSulfate-free cleansing is gentler on chemically treated hair and helps preserve color integrity.\u003c\/li\u003e\n\u003cli\u003eDesigned in a 13.53 fl oz (400 ml) bottle for regular use at home.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn real life, you’ll notice hair that feels clean but never stripped, with a softness that makes styling easier. The formula works with bleached or color-treated blondes to help keep tones from leaning too warm as you wash.\u003c\/p\u003e\u003ch3\u003eWho may enjoy this\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde tones that require ongoing maintenance between salon visits.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking a color-safe, sulfate-free routine that supports color longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHow it can fit into your routine: use it as your go-to weekly wash or on days when you want to refresh brass and revive cool tones. Follow with a conditioner to seal in moisture and smoothness, then style as usual. While results vary, many users report a more balanced blonde appears after a few washes.\u003c\/p\u003e\u003ch3\u003eKey sensory cues\u003c\/h3\u003e\u003cp\u003eExpect a creamy lather, a clean feel, and a subtle violet tint that rinses clean without residue.\u003c\/p\u003e\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\u003cp\u003ePost-bleach refresh, color-refresh between salon visits, or maintenance during heat styling seasons.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for chemically treated blondes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula helps maintain cool blonde tones without stripping moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use TIGI Bed Head Purple Toning Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed to refresh brass and tone; follow with conditioner for softness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TIGI","offers":[{"title":"Default Title","offer_id":47495004061908,"sku":"B09JC6NWVQ","price":50.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/tigi-bed-head-purple-toning-shampoo-serial-blonde-bottle.jpg?v=1769831865","url":"https:\/\/bellaviacanada.ca\/products\/tigi-bed-head-purple-toning-shampoo-for-chemically-treated-hair-serial-blonde-sulfate-free-13-53-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}