{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-coverage-shade-4-0-dtla-light-cool-0-22-fl-oz","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium Coverage, Shade 4.0 DTLA (Light Cool) | 0.22 fl oz","description":"\u003ch2\u003eHydrating, Buildable Concealer with Skincare Benefits\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer blends the slip of a hydrating serum with the coverage you expect from a concealer. The lightweight formula glides on with a cooling, skin-like touch and dries to a natural finish that never feels heavy or caked on.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear, this concealer blur-helps in a way that respects your skin’s texture. It provides buildable medium coverage that can address dark circles, redness, and minor blemishes while maintaining a breathable feel throughout the day.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it feel special\u003c\/h3\u003e\n\u003cp\u003eThe texture is creamy yet light, delivering a seamless blend that won’t settle into fine lines. It layers gracefully, so you can start with a whisper of product and add more where needed without a heavy mask effect.\u003c\/p\u003e\n\u003ch3\u003eShade DTLA 4.0\u003c\/h3\u003e\n\u003cp\u003eShade DTLA 4.0 is light with cool undertones, created to brighten the under-eye area and blend smoothly across lighter complexions for a natural match.\u003c\/p\u003e\n\u003ch3\u003eSkin-loving ingredients you can trust\u003c\/h3\u003e\n\u003cp\u003eFormulated for sensitive skin, this concealer is fragrance-free, non-comedogenic, and dermatologist-tested. It includes moisturizing actives and antioxidants to support comfortable wear, while remaining vegan and cruelty-free as part of a clean beauty approach.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for those seeking a portable, everyday concealer that can be built up when more coverage is desired, yet stays breathable on dry or irritated areas.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to targeted areas (dark circles, redness, blemishes).\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips or a brush for a seamless, skin-like finish.\u003c\/li\u003e\n  \u003cli\u003eBuild coverage gradually, then set with a light dusting of powder if desired.\u003c\/li\u003e\n  \u003cli\u003eWear daily to brighten and even tone while keeping hydration in check.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cp\u003e0.22 fl oz of clean, skin-loving concealer designed for sensitive skin; available in 20 shades to suit a broad range of undertones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Tower 28 Swipe Serum Concealer different from traditional concealers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A hydrating, serum-based formula that builds medium coverage with a skin-like finish, designed for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive or dry skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's fragrance-free, non-comedogenic, dermatologist-tested, vegan, and cruelty-free, with skin-loving actives.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":47478513303764,"sku":"B0CFWMNJX2","price":69.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/tower-28-swipe-serum-concealer-packaging-dtla-4-0.jpg?v=1769441425","url":"https:\/\/bellaviacanada.ca\/products\/tower-28-swipe-serum-concealer-hydrating-medium-coverage-shade-4-0-dtla-light-cool-0-22-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}