{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-shade-17-sd","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium to Full Coverage (Shade 17 SD)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eTower 28 Swipe Serum Concealer blends skincare with makeup, delivering a hydrating, lightweight feel that glides on like a serum while offering medium to full coverage. Shade 17 SD reads deep with warm undertones, making it a versatile option for deeper complexions that want a natural, balanced finish.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits at a glance\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating base powered by hyaluronic acid helps skin stay comfortable throughout the day.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica provides a soothing note, supporting sensitive or dry skin without heaviness.\u003c\/li\u003e\n  \u003cli\u003ePigments are coated in lysine to encourage a smooth, skin-like finish that wears well.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and formulated for sensitive, dry, or blemish-prone skin so it layers easily with other products.\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with skincare and makeup for a breathable, luminous look that enhances rather than masks the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade 17 SD: deep warm undertones\u003c\/h2\u003e\n\u003cp\u003eShade 17 SD is a deep tone with warm undertones crafted to blend into richer skin tones. It can function as a traditional concealer to correct darkness and redness, or, if you opt for a shade lighter, serve as an under-eye brightener for a gentle lift in daylight or indoors.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly from the applicator to target dark circles, redness, and blemishes.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, brush, or sponge for a seamless, natural finish.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear and reduce transfer.\u003c\/li\u003e\n  \u003cli\u003eFor a brighter under-eye look, apply one shade lighter and blend softly along the orbital bone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eReal-life scenarios\u003c\/h2\u003e\n\u003cp\u003eWhether you’re preparing for a meeting, a video call, or a night out, this formula aims to stay comfortable and keep skin looking even under varied lighting. It dries to a natural finish without caking, so you feel confident whether you’re close in camera or out in the daylight.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Tower 28\u003c\/h2\u003e\n\u003cp\u003eTower 28 is inspired by Los Angeles living and designed around real skin needs. The brand emphasizes safe, high-performance formulas for sensitive skin, blending dermatologist-approved skincare with bold, joyful beauty for all. The Swipe Serum Concealer reflects that philosophy with a breathable feel and skin-supporting ingredients that work beneath the surface as well as on top.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Tower 28 Swipe Serum Concealer different from other concealers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A hydrating serum-like formula with hyaluronic acid and centella, offering breathable, buildable coverage without drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can shade 17 SD double as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, one shade lighter can brighten the under-eye area when blended softly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":47503568273620,"sku":"B0CFWMJK4Y","price":69.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/tower28-swipe-serum-concealer-bottle-closeup.jpg?v=1770071124","url":"https:\/\/bellaviacanada.ca\/products\/tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-shade-17-sd","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}