{"product_id":"truhair-color-conceal-waterproof-root-touch-up-hair-color-concealer-gray-coverage-hairline-filling-11-shades-light-brown","title":"TRUHAIR Color \u0026 Conceal Waterproof Root Touch Up Hair Color Concealer – Gray Coverage, Hairline Filling, 11 Shades (Light Brown)","description":"\u003ch2\u003eRefresh Your Roots, Not Your Look\u003c\/h2\u003e\n\u003cp\u003eTRUHAIR Color \u0026amp; Conceal Waterproof Root Touch Up Hair Color Concealer offers a quick, mess-free way to blend gray roots and fill in sparse areas between shampoo days. The cream-to-powder formula works with a compact, cap-contained design to deliver natural, buildable coverage that feels light on the hair and looks seamless from a distance. This is a practical touch up option for people who want a confident, refreshed profile between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes TRUHAIR Color \u0026amp; Conceal stand out\u003c\/h3\u003e\n\u003cp\u003eThe product centers on precision, durability, and portability. The cap-contained system minimizes product fallout, while the sponge helps you place color exactly where you want it. The waterproof finish travels with you through daily activities and weather, and the compact case fits easily into a purse or pocket.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNo Mess application: The cap keeps the formula contained and transfers color to the sponge with a light tap, reducing drift and ensuring control.\u003c\/li\u003e\n  \u003cli\u003eWaterproof performance: The formula adheres to hair through rain or shine and remains until your next shampoo.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly: Compact size is designed for on-the-go touchups anytime, anywhere.\u003c\/li\u003e\n  \u003cli\u003ePrecise coverage: Cream-to-powder texture with a sponge applicator enables targeted application to thinning or receding areas.\u003c\/li\u003e\n  \u003cli\u003e11 color options: A range from dark brown to lighter shades helps you match your base color or create subtle hairline accents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eShade range and how to pick yours\u003c\/h3\u003e\n\u003cp\u003eChoose a shade that matches your base color for a seamless blend. If you are between tones, consider the darker shade at the root for depth or the lighter shade for soft highlights. This flexibility makes it suitable for daily touchups and occasional color refreshes.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eStart with dry hair and part the area you want to cover.\u003c\/li\u003e\n  \u003cli\u003eRemove the cap and gently tap the sponge to transfer color to the applicator.\u003c\/li\u003e\n  \u003cli\u003eApply to the roots or thinning areas and blend outward from the scalp for a natural transition.\u003c\/li\u003e\n  \u003cli\u003eLet it set briefly before styling to maximize staying power.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cp\u003eGet ready for a meeting, a date, or post-workout refreshes with a quick, believable root touch up. The formula is designed to offer a buildable layer that looks natural on various hair textures and colors, making it a convenient part of a busy routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes TRUHAIR Color \u0026amp; Conceal waterproof root touch up different from other products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its cap-contained formula minimizes mess and delivers precise color with the sponge for a natural blend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product waterproof and how long does it last between washes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the waterproof formula stays in place through daily activities and lasts until your next shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Truhair","offers":[{"title":"Default Title","offer_id":47494640074964,"sku":"B08LQYS43V","price":79.46,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/truhair-color-conceal-waterproof-root-touch-up-hair-color-concealer.jpg?v=1769819875","url":"https:\/\/bellaviacanada.ca\/products\/truhair-color-conceal-waterproof-root-touch-up-hair-color-concealer-gray-coverage-hairline-filling-11-shades-light-brown","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}