{"product_id":"truss-moisturizing-shampoo-for-damaged-hair-hydration-frizz-control-color-protection-10-14-oz","title":"TRUSS Moisturizing Shampoo for Damaged Hair – Hydration, Frizz Control \u0026 Color Protection (10.14 oz)","description":"\u003ch2\u003eRevitalize damaged hair with TRUSS Moisturizing Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis gentle cleanser is designed for daily use on hair that has endured color, heat styling, or environmental stress. The formula blends hyaluronic acid with biosynthesized technology to help hair regain elasticity and resilience from root to tip, without sacrificing softness.\u003c\/p\u003e\n\u003cp\u003eIn real life, you might notice hair that feels softer after washing, more flexible when you style, and a natural-looking shine that enhances your natural tone. The rinse is lightweight, leaving strands refreshed rather than weighed down, so you can keep your routine feeling effortless.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may experience\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydration and strength: a moisturizing cleanse that supports elasticity and helps reduce breakage.\u003c\/li\u003e\n\u003cli\u003eShine and color friendliness: a smoother surface that helps color appear vibrant and even.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFrizz control and porosity balance\u003c\/h3\u003e\n\u003cp\u003eSmart active ingredients target highly porous areas, smoothing cuticles and reducing frizz for a silky-smooth finish. Hair looks more uniform in texture and easier to style in humid weather or while traveling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePorosity balance for consistent texture across strands.\u003c\/li\u003e\n\u003cli\u003eFrizz reduction for a calmer, polished look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProtection, gentleness, and daily care\u003c\/h3\u003e\n\u003cp\u003eThe shampoo forms a light protective layer on the hair cuticle, helping softness and flexibility persist through daily wear and styling. It’s formulated without harsh salts or synthetic dyes, and it’s pH-balanced to cleanse without stripping natural oils.\u003c\/p\u003e\n\u003cp\u003eThis makes it a flexible companion for chemically treated hair or sensitive scalps, and it can pair well with other TRUSS strengthening products in your routine.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMassage a small amount into wet hair, rinse, and repeat if needed.\u003c\/li\u003e\n\u003cli\u003eFollow with TRUSS conditioner or treatment for enhanced hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose TRUSS\u003c\/h3\u003e\n\u003cp\u003eTRUSS is trusted in salons across more than 22 countries. The line emphasizes hydration, protection, and gentle cleansing, delivering a professional experience you can feel at home—without overpromising results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for damaged or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, color-safe formula hydrates and reduces breakage without harsh salts, making it suitable for sensitive or treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does it help with frizz and porosity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Smart actives target porous areas to smooth cuticles, reduce frizz, and support a more uniform texture with shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":47485344514260,"sku":"B07CBZK9X3","price":89.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/truss-moisturizing-shampoo-damaged-hair-bottle.jpg?v=1769528429","url":"https:\/\/bellaviacanada.ca\/products\/truss-moisturizing-shampoo-for-damaged-hair-hydration-frizz-control-color-protection-10-14-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}