{"product_id":"v-co-straight-hair-moisturizing-shampoo-with-peptide-technology-12-oz","title":"V\u0026Co Straight Hair Moisturizing Shampoo with Peptide Technology, 12 oz","description":"\u003ch2\u003eMeet V\u0026amp;Co Straight Hair Moisturizing Shampoo\u003c\/h2\u003e\n\u003cp\u003eDesigned for naturally straight hair, this lightweight formula blends our Proprietary Peptide Technology with aloe juice to leave strands feeling soft, smooth, and ready to shine. The 12 oz bottle is sized for daily or every-other-day use and easy storage in most showers.\u003c\/p\u003e\n\u003cp\u003eOur Proprietary Peptide Technology is crafted to penetrate the hair surface and reach the follicles to deliver moisture where it matters most. The formula pairs peptides, amino acids, proteins, and vitamins to support a balanced, healthy-looking baseline across textures, while keeping your strands feeling light and flexible.\u003c\/p\u003e\n\u003cp\u003eAloe juice adds a refreshing, soothing note and helps create a softer feel with a natural gloss. Together, these ingredients aim to support a hydrated look that straight hair lovers often appreciate, without weighing hair down or leaving residue behind.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydration that keeps strands supple without heaviness\u003c\/li\u003e\n\u003cli\u003eLightweight volume for a natural, buoyant appearance\u003c\/li\u003e\n\u003cli\u003eEnhanced shine that catches light and reads as healthy\u003c\/li\u003e\n\u003cli\u003eAn extra layer of protection against daily stressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe texture is light-weight and easy to rinse, with a scent designed to elevate your shower routine. This combination is intended to feel refreshing and comforting during washing and leave you ready to style with confidence. For best results, consider pairing with V\u0026amp;Co Straight Hair Conditioner for a coordinated look.\u003c\/p\u003e\n\n\u003ch3\u003eClean beauty, with care\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free, paraben-free, phthalate-free, gluten-free, dye-free\u003c\/li\u003e\n\u003cli\u003eCruelty-free, color-safe, and vegan\u003c\/li\u003e\n\u003cli\u003ePackaging is easily recyclable and uses up to 65% recycled material\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eV\u0026amp;Co is a family-owned brand focused on hair type-tailored care. This shampoo is positioned as a thoughtful step in a healthy hair journey, with attention to hydration, shine, and manageability that aligns with a gentle cleansing routine. Your hair’s natural straightness doesn’t have to be sacrificed for moisture or vitality; it can be enhanced gradually with regular use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is V\u0026amp;Co Straight Hair Moisturizing Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for naturally straight hair, with peptide technology and aloe juice to boost hydration, shine, and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is cruelty-free, vegan, and free from sulfates, parabens, phthalates, gluten, and dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":47495028768980,"sku":"B0D361YV3V","price":45.85,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/vco-straight-hair-shampoo-bottle.jpg?v=1769833189","url":"https:\/\/bellaviacanada.ca\/products\/v-co-straight-hair-moisturizing-shampoo-with-peptide-technology-12-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}