{"product_id":"v-co-wave-babe-wavy-hair-shampoo-sulfate-free-paraben-free-hydrating-with-peptides-rice-protein","title":"V\u0026Co Wave Babe Wavy Hair Shampoo – Sulfate Free, Paraben Free, Hydrating with Peptides \u0026 Rice Protein","description":"\u003ch2\u003eIntroducing V\u0026amp;Co Wave Babe Wave Enhancing Shampoo\u003c\/h2\u003e\n\u003cp\u003eDesigned for waves that look naturally hydrated and defined, Wave Babe delivers a lightweight cleanse that nourishes from root to tip. The formula is sulfate-free and paraben-free, reducing typical rinse-induced dryness while supporting your hair’s texture.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this formula stand out\u003c\/h3\u003e\n\u003cp\u003eInfused with a proprietary peptide blend and rice protein, this shampoo targets the needs of wavy hair by reinforcing strands and helping to maintain moisture. The result is waves with more bounce, better shine, and easier frizz control.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSpecifically formulated for wavy hair, enhancing natural definition and bounce\u003c\/li\u003e\n\u003cli\u003ePeptide technology plus rice protein to support strand strength\u003c\/li\u003e\n\u003cli\u003eHydrating cleansing that preserves moisture without heaviness\u003c\/li\u003e\n\u003cli\u003eFrizz reduction, improved sheen, and manageable waves\u003c\/li\u003e\n\u003cli\u003eSulfate-free and free from parabens, phthalates, gluten, and synthetic dyes\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free formula safe for color-treated hair\u003c\/li\u003e\n\u003cli\u003eEco-conscious packaging with up to 65% recycled materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow Wave Babe fits into your routine\u003c\/h3\u003e\n\u003cp\u003eUse daily or as your preferred hydrating cleanse. The lightweight feel allows it to be paired with a conditioner for defined, touchable texture. A little goes a long way thanks to the gentle cleansing action that doesn’t strip essential moisture.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, emulsify into a light lather, rinse thoroughly\u003c\/li\u003e\n\u003cli\u003eFollow with a hydrating conditioner to lock in moisture\u003c\/li\u003e\n\u003cli\u003eUse cool water to help set defined waves and minimize frizz\u003c\/li\u003e\n\u003cli\u003ePerfect for color-treated hair thanks to color-safe formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy shoppers love it\u003c\/h3\u003e\n\u003cp\u003eV\u0026amp;Co. Beauty blends performance with care. The Wave Babe shampoo brings a sensory-friendly experience to your routine — a clean feel, a whisper of fragrance, and waves that look relaxed and healthy without over-styling. Brand values emphasize cruelty-free choices and responsible packaging, so your routine can feel good for you and the planet.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is V\u0026amp;Co Wave Babe Shampoo sulfate-free and safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed to be gentle on color-treated hair while nourishing waves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Wave Babe suitable for wavy hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A signature peptide blend and rice protein support moisture and definition, helping reduce frizz and improve manageability without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":47479738400980,"sku":"B0D364FGDG","price":36.83,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/vandco-wave-babe-shampoo-bottle-front.jpg?v=1769475789","url":"https:\/\/bellaviacanada.ca\/products\/v-co-wave-babe-wavy-hair-shampoo-sulfate-free-paraben-free-hydrating-with-peptides-rice-protein","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}