{"product_id":"virgo-de-novo-blue-toning-shampoo-8-oz-neutralizes-brass-orange-tones-sulfate-free-vegan","title":"Virgo de Novo Blue Toning Shampoo 8 oz – Neutralizes Brass \u0026 Orange Tones (Sulfate-Free, Vegan)","description":"\u003ch2\u003eTransform brassy tones with Virgo de Novo Blue Toning Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis 8 oz True Tone Blue Toning Shampoo is designed for lightened brunette, brown, and balayage looks. The blue pigment targets warm coppery tones, helping to balance color while preserving the hair’s natural softness and shine. It works quickly to reduce orange hues, so your mane can look cooler and more even after each wash.\u003c\/p\u003e\n\u003cp\u003eBeyond tonal results, the formula delivers moisture that leaves hair supple rather than stripped. It is sulfate-free, free of sodium chloride, and free of parabens, making it a color-safe option you can incorporate into regular care without fear of dryness or buildup. For those who prefer different tonal corrections, Virgo de Novo offers companion shades such as Dark Blue Toning Shampoo for deeper brassy tones and Purple family options for yellow hues, enabling you to tailor your routine to evolving color needs.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant toning to reduce orange and brassy tones for cooler results.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing care that helps maintain softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free, sodium chloride-free, and paraben-free for color-safe cleansing.\u003c\/li\u003e\n  \u003cli\u003eDesigned to support between-salon maintenance without drying out treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUsage and routine tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage from roots to ends, and rinse well.\u003c\/li\u003e\n  \u003cli\u003eFor a stronger toning effect, leave on 1–3 minutes before rinsing.\u003c\/li\u003e\n  \u003cli\u003eFollow with Virgo de Novo conditioner or preferred styling products if desired.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times per week or as needed to preserve tone between visits to the salon.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eIdeal for maintaining a balanced brunette or balayage between color appointments, the shampoo helps hair feel hydrated while cooling down warm tones. It pairs well with existing color-treated looks and can be part of a routine that keeps your style looking polished and fresh, without sacrificing softness or shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which hair tones does Virgo de Novo Blue Toning Shampoo address?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for lightened brunette, brown, and balayage, it neutralizes orange\/brassy tones while preserving softness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Virgo de Novo Blue Toning Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, lather, leave 1–3 minutes, then rinse; use 1–2 times per week to maintain tone.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Virgo de Novo Professional Haircare","offers":[{"title":"Default Title","offer_id":47638627844308,"sku":"B0B62RL399","price":69.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/virgo-de-novo-blue-toning-shampoo-bottle-front.jpg?v=1773129249","url":"https:\/\/bellaviacanada.ca\/products\/virgo-de-novo-blue-toning-shampoo-8-oz-neutralizes-brass-orange-tones-sulfate-free-vegan","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}