{"product_id":"virgo-de-novo-extra-dark-purple-toning-shampoo-neutralizes-brassy-tones-brightens-blonde-silver-hair-8-oz","title":"Virgo de Novo Extra Dark Purple Toning Shampoo – Neutralizes Brassy Tones, Brightens Blonde \u0026 Silver Hair | 8 oz","description":"\u003ch2\u003eRefined Tonal Care for Blondes, Balayage, Silver and Grey Hair\u003c\/h2\u003e\n\u003cp\u003eVirgo de Novo Extra Dark Purple Toning Shampoo offers a violet-tinted, color-safe formula designed to counteract stubborn dark yellow and brassiness. It provides instant toning while protecting the hair’s natural moisture, helping you achieve a salon-like finish between visits without sacrificing softness or manageability.\u003c\/p\u003e\n\u003cp\u003eThe texture feels creamy and soothing as it glides through damp hair, creating a gentle lather that rinses away cleanly. This lightweight approach keeps strands feeling hydrated rather than weighed down, making it suitable for regular use without drying out the hair.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eInstantly neutralizes deep yellow and brass tones for a cooler, more balanced hue.\u003c\/li\u003e\n  \u003cli\u003eHydrating formula that helps prevent dryness while toning.\u003c\/li\u003e\n  \u003cli\u003eFor lighter yellow tones, explore our Purple Toning Shampoo or Dark Purple variant for different intensity levels.\u003c\/li\u003e\n  \u003cli\u003eMaintains a polished look between salon appointments, helping color stay fresh longer.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free, sodium chloride-free, and paraben-free for a gentler wash experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho might reach for this shade-deluxe toning shampoo\u003c\/h3\u003e\n\u003cp\u003eUse this Extra Dark Purple Shampoo when you want a home refresh that works with cool blondes, balayage, silver, and grey tones. It offers the possibility of richer color balance and subtle brightness without heavy pigment deposits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRegular maintenance for blonde and highlighted hair seeking brass reduction.\u003c\/li\u003e\n  \u003cli\u003eRefreshes silver and grey tones with a modern, clean appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIncorporate this product into your routine as a weekly care step or between color sessions. Its color-safe design and gentle moisturizing base make it a flexible option for keeping tones harmonious over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Virgo de Novo Extra Dark Purple Toning Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blondes, balayage, silver, and grey hair needing brass neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, lather, rinse; use 1–2 times weekly or as needed, then conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Virgo de Novo Professional Haircare","offers":[{"title":"Default Title","offer_id":47638627418324,"sku":"B0B5YSSFCB","price":69.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/virgo-de-novo-extra-dark-purple-shampoo-bottle.jpg?v=1773129225","url":"https:\/\/bellaviacanada.ca\/products\/virgo-de-novo-extra-dark-purple-toning-shampoo-neutralizes-brassy-tones-brightens-blonde-silver-hair-8-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}