{"product_id":"virtue-smooth-shampoo-sulfate-free-frizz-control-for-all-hair-types","title":"VIRTUE Smooth Shampoo – Sulfate Free Frizz Control for All Hair Types","description":"\u003ch2\u003eDiscover a Luxurious, Frizz-Targeted Cleanse\u003c\/h2\u003e\n\u003cp\u003eVIRTUE Smooth Shampoo combines a creamy, luxurious lather with a subtle, refreshing fragrance designed to elevate your daily wash. This sulfate-free formula aims to cleanse while smoothing, helping to refine texture strand by strand. Infused with our first-of-its-kind Alpha Keratin 60ku protein, it works in harmony with the rest of the Virtue Smooth line to support a softer, shinier finish without weighing hair down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance and feel\u003c\/strong\u003e: The restorative blend of herbs, fruits, and citrus, accented by lavender and fresh mint essential oils, creates a soothing shower experience that lingers pleasantly as you rinse. The finish is light, smooth, and ready for the next step in your routine, whether you’re styling curls, waves, or straight strands.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFrizz control from the inside out, reducing friction between strands for a smoother look.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formula designed to be gentle on treated hair while cleansing effectively.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colors or dyes; gluten-free and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is designed for all hair types, with particular appeal to frizz-prone, wavy, or curly textures. It’s formulated to be safe for color-treated and chemically treated hair, helping you maintain vibrancy while achieving a refined feel after washing.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage onto wet scalp and lengths, rinse, then follow with Virtue Smooth Conditioner for a sealing, smoothing routine.\u003c\/li\u003e\n  \u003cli\u003eUse as part of a daily in-shower smoothing routine to help reduce friction and encourage moisture retention.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith Virtue Smooth Shampoo, you’re inviting a calm, controlled wash into your routine. While individual results vary, the formula is designed to leave strands feeling refreshed, hydrated, and more manageable after cleansing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Virtue Smooth Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is sulfate-free and safe for color-treated hair, designed to cleanse while smoothing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo be used on all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is formulated for all hair types, with a focus on frizz-prone, wavy, or curly hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":47484709044436,"sku":"B07PXGX123","price":178.83,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/virtue-smooth-shampoo-bottle-pour_6973c539-084e-4321-98ea-123e94761cff.jpg?v=1769517431","url":"https:\/\/bellaviacanada.ca\/products\/virtue-smooth-shampoo-sulfate-free-frizz-control-for-all-hair-types","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}