{"product_id":"virtue-smooth-shampoo-sulfate-free-frizz-control-for-curly-hair-color-safe-cruelty-free","title":"VIRTUE Smooth Shampoo – Sulfate-Free Frizz Control for Curly Hair | Color Safe, Cruelty-Free","description":"\u003ch2\u003eMeet VIRTUE Smooth Shampoo\u003c\/h2\u003e\n\u003cp\u003eDesigned for textured, frizz-prone hair, this sulfate-free formula cleanses while refining each strand. The standout is Alpha Keratin 60ku, a protein that helps smooth the cuticle and reduce friction between strands for a softer, more manageable feel. The result is a refreshing wash that supports everyday styling without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eIn the shower, the shampoo delivers a luxurious lather and a soft, smooth finish. The fragrance blends herbs, fruits, and citrus, with lavender and mint essential oils adding a calming, spa-like note to your routine. The formula is suited to all hair types—including those with frizz-prone, wavy, or curly textures—and is safe for color-treated or chemically treated hair.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst-of-its-kind Alpha Keratin 60ku technology helps smooth rough cuticles and may reduce frizz between strands.\u003c\/li\u003e\n\u003cli\u003eColor-safe and safe for chemically treated hair, so you can refresh your style without compromising color.\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free, phthalate-free, and free from synthetic colors or dyes; gluten-free and cruelty-free.\u003c\/li\u003e\n\u003cli\u003eLuxurious lather with a restorative herbal-citrus fragrance featuring lavender and fresh mint essential oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect when you use it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for use with the Smooth Conditioner as a daily smoothing routine in the shower.\u003c\/li\u003e\n\u003cli\u003eLeaves strands with a soft, smooth feel and helps lock in moisture for enhanced shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, especially curly or frizz-prone textures seeking definition and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair to create a rich lather, rinse, and follow with the Smooth Conditioner for best results. For a complete smoothing routine, pair with the conditioner.\u003c\/p\u003e\n\u003cp\u003eFragrance notes: a restorative blend of herbs, fruits, and citrus provides a refreshing wash experience without overpowering the senses.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is color-safe and free from sulfates, parabens, and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this shampoo stand out for curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The Alpha Keratin 60ku helps smooth cuticles and reduce friction between strands, supporting a soft, manageable feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":47479625973972,"sku":"B07NLHSL15","price":109.88,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/virtue-smooth-shampoo-bottle-pour.jpg?v=1769471405","url":"https:\/\/bellaviacanada.ca\/products\/virtue-smooth-shampoo-sulfate-free-frizz-control-for-curly-hair-color-safe-cruelty-free","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}