{"product_id":"wake-up-call-volumizing-biotin-shampoo-better-not-younger-sulfate-free-color-safe","title":"Wake Up Call Volumizing Biotin Shampoo – Better Not Younger | Sulfate Free \u0026 Color Safe","description":"\u003ch2\u003eWake Up Call: Volumizing Shampoo for Fine, Thinning Hair\u003c\/h2\u003e\n\u003cp\u003eBetter Not Younger’s Wake Up Call Volumizing Biotin Shampoo is crafted for women over 40 who want fuller, more resilient-looking hair without sacrificing softness. The formula blends biotin with a bamboo–hops–sage botanical mix to support strand strength and scalp balance while preserving natural moisture. The lightweight cleanse leaves hair feeling refreshed, with a touch of shine that never weighs you down.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cp\u003eKey benefits come from a sulfate-free, color-safe cleanse that respects color-treated tresses while maintaining moisture. Expect a light, inviting lather that makes your daily routine feel like a small moment of self-care, with hair that looks and feels buoyant after each wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVolumizing action adds body and lift to fine hair while preserving natural moisture for a soft, bouncy feel.\u003c\/li\u003e\n  \u003cli\u003eBiotin plus bamboo, hops, and sage support strand strength and overall scalp balance for a fuller appearance.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and color-safe formula protects color nuances and keeps hair looking shiny without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNotable performance claims from the product materials include a reported reduction in breakage up to 98% in controlled testing; individual results may vary. For best results, use 2–3 times per week and pair with the Wake Up Call Volumizing Conditioner to amplify body, smoothness, and lasting fullness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEasy fit for busy mornings or post-workout showers, helping you feel ready to start the day.\u003c\/li\u003e\n  \u003cli\u003eLight, refreshing feel that suits fine hair and color-treated tresses without weighing them down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBetter Not Younger designs haircare that evolves with you. The Wake Up Call line is cruelty-free, paraben-free, and formulated with volumizers and thickeners to support thinning hair while restoring softness and shine. This is a product range that emphasizes care that grows with you, offering possibilities for fuller-looking hair that remains soft to the touch.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free and color-safe, designed to cleanse while protecting color and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times per week and pair with the Wake Up Call Volumizing Conditioner for added body.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Better Not Younger","offers":[{"title":"Default Title","offer_id":47485165502676,"sku":"B09H17TQHD","price":111.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/better-not-younger-wake-up-call-shampoo-bottle-front.jpg?v=1769522801","url":"https:\/\/bellaviacanada.ca\/products\/wake-up-call-volumizing-biotin-shampoo-better-not-younger-sulfate-free-color-safe","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}