{"product_id":"wow-skin-science-activated-charcoal-keratin-shampoo-16-9-oz","title":"WOW Skin Science Activated Charcoal \u0026 Keratin Shampoo 16.9 oz","description":"\u003ch2\u003eRediscover Clean, Nourished Hair with Charcoal \u0026amp; Keratin\u003c\/h2\u003e\n\u003cp\u003eWOW Skin Science Activated Charcoal \u0026amp; Keratin Shampoo is crafted to deliver a balanced cleanse that supports hair health from root to tip. The formula blends detoxifying charcoal with keratin and nourishing oils to help hair feel firmer, smoother, and ready to style—without heavy buildup. The result is hair that looks cleaner and feels lighter after every wash, even when your routine includes mineral-rich water or long days of styling.\u003c\/p\u003e\n\n\u003ch3\u003eWhat’s inside and why it matters\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eActivated charcoal helps draw out impurities and excess oil from the scalp, helping you feel refreshed after washing.\u003c\/li\u003e\n  \u003cli\u003eKeratin provides protein support that can help smooth the hair cuticle, reduce roughness, and aid moisture retention over time.\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 adds moisture and hydration, supporting a smoother, more resilient feel between washes.\u003c\/li\u003e\n  \u003cli\u003eArgan oil contributes natural shine and nourishment, helping strands look vibrant and less dull.\u003c\/li\u003e\n  \u003cli\u003eThe formula is free from sulfates, parabens, and silicones, designed to be gentler on the scalp and strands.\u003c\/li\u003e\n  \u003cli\u003eDesigned to perform well with hard water and heavy buildup, making it suitable for a variety of water qualities and climates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho this may help and how to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for regular cleansing when you want a thorough yet gentle feel that keeps color intact.\u003c\/li\u003e\n  \u003cli\u003ePair with a scalp massager for a soothing experience that may ease itchiness and encourage smooth, manageable hair.\u003c\/li\u003e\n  \u003cli\u003eFor those dealing with mineral buildup or styling-product residue, a small amount can help you cleanse effectively.\u003c\/li\u003e\n  \u003cli\u003eExpect improved shine and a smoother texture as keratin and oils support hair’s natural movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUsage tips\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, work into a rich lather, massage the scalp, then rinse well. If you have color-treated hair, use the product in moderation to avoid dryness, and consider following with a conditioner suited to your hair type.\u003c\/p\u003e\n\n\u003ch3\u003eBottom line\u003c\/h3\u003e\n\u003cp\u003eThis shampoo blends charcoal, keratin, and nourishing oils to support a clean, hydrated feel without harsh ingredients. It offers a versatile option for those seeking a purifying cleanse with a focus on shine and manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes WOW Skin Science Activated Charcoal \u0026amp; Keratin Shampoo unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A sulfate-free formula blends activated charcoal, keratin, argan oil, and vitamin B5 to support cleansing, moisture, and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The gentle cleanser is designed to remove buildup without stripping color; use small amounts for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"WOW Skin Science","offers":[{"title":"Default Title","offer_id":47495150043348,"sku":"B07L4V1P2S","price":51.87,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/wow-skin-science-activated-charcoal-keratin-shampoo-bottle.jpg?v=1769837997","url":"https:\/\/bellaviacanada.ca\/products\/wow-skin-science-activated-charcoal-keratin-shampoo-16-9-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}