Experience silky, fruit pigmented coverage that feels invisible on the skinThe 100% PURE 2nd Skin Concealer in Shade 1 is crafted for light complexions with warm gold undertones. This liquid concealer blends fruit pigments from peach and apricot to create a natural-looking match without...

Meet 100% PURE 2nd Skin Concealer Shade 2 Designed for light-to-medium complexions with neutral undertones, Shade 2 blends effortlessly, delivering a natural, skin-like finish. The concealer is fruit-pigmented, using peach and apricot-derived tones rather than synthetic dyes, which helps keep the color warm and...

Introducing the 100% PURE 2nd Skin Concealer in Shade 3, crafted for medium skin tones with warm gold undertones. The formula relies on fruit pigments, including peach and apricot, rather than synthetic dyes, to deliver a natural-looking correction that blends with your complexion. Experience...

Discover 100% PURE 2nd Skin Concealer Shade 4Designed for medium skin with warm olive undertones, this liquid concealer uses fruit pigments to create a natural balance that won’t read as heavy or mask-like. The lightweight texture aims to glide on smoothly, delivering comfortable wear...

Meet 100% PURE 2nd Skin Concealer Shade 5 Discover a lightweight, fruit pigmented concealer crafted for medium‑tan skin with neutral tan undertones. Shade 5 blends with your natural color using real fruit pigments like peach and apricot, avoiding synthetic dyes. The result is a...

Introducing 100% PURE 2nd Skin Foundation in Shade 4 Shade 4 is designed for medium skin with a warm olive undertone, delivering a natural, skin-like appearance. The formula leverages fruit pigments drawn from peach and apricot rather than synthetic dyes, offering a soft color...

Meet 100% PURE 2nd Skin Lightweight Serum Foundation Experience a feather‑light formula that behaves more like skincare than makeup, delivering a natural, skin‑mimicking finish that blends with your own complexion. Shade 5: Neutral Peach for Tan T tones Shade 5 is neutral with peach...

Discover 100% PURE 2nd Skin Lightweight Serum Foundation Shade 1 is a neutral tone with yellow undertones, thoughtfully formulated for fair skin. This foundation leverages innovative fruit-pigmented technology—globally patented—to deliver a naturally colored base enriched with antioxidants and moisturizing nutrients. The result is a...

Discover 100% PURE Bamboo Blur Powder Meet a featherweight, translucent setting powder designed to create a soft matte veil that tames shine without adding color. Its light, breathable texture glides on and settles into a natural finish, making makeup feel comfortable while looking polished....

Meet the 100% PURE BB Cream Shade 10 This luminous, all-in-one multitasker blends skincare and makeup for busy mornings. The clean formula glides on with a dewy glow, while providing buildable coverage that feels breathable on your skin. A soft shimmering finish comes from...

Meet the 100% PURE BB Cream Shade 20 Aglow This all-in-one beauty multitasker combines a clean moisturizer with makeup, designed to streamline busy mornings. The lightweight formula blends skincare benefits with makeup coverage, delivering a soft, luminescent finish thanks to responsibly sourced mica for...

OverviewDiscover 100% PURE Bright Eyes Masks, a hydrating under-eye patch treatment designed to refresh tired eyes with cooling botanicals and natural caffeine. Packaged as a convenient 5 pair set, these patches offer a quick, soothing moment for your delicate eye area—perfect for mornings or...

Refresh and balance your scalp with a plant-powered cleanse This 100% PURE Burdock & Neem Healthy Scalp Shampoo delivers a thoughtful blend of detoxifying botanicals and hydrating ingredients designed to purify the scalp while preserving moisture. The formula targets common concerns like dryness, itchiness,...

Step into a refreshing scalp cleanse with the 100% PURE Burdock & Neem Healthy Scalp Shampoo. This replenishing cleanser blends botanical actives with hydrating botanicals to purify, moisturize, and balance the scalp, helping hair feel lighter, softer, and more presentable after wash days. Purify,...

Daily luxury cleansing for the whole bodyFrom the moment you open the bottle, the light citrus coconut aroma sets a fresh mood for your shower. The formula relies on a coconut oil base to create a creamy foam that lifts away dirt and oil...

Luxurious hydration for everyday skin care Discover deep, comforting moisture with 100% PURE Coconut Whipped Body Butter. This lightweight, whipped formula glides on smoothly and sinks into skin, delivering lasting nourishment without a heavy or greasy finish. The result is skin that feels softer...

Awaken the delicate eye area with a clean, plant-powered eye cream The Coffee Bean Caffeine Eye Cream from 100% PURE blends natural caffeine with skin-supporting botanicals to create a brightening, hydrating treatment for the under-eye area. This vegan, gluten-free formula is designed to fit...

Wake Up Your Skin with a Lightweight Morning Moisturizer Begin your day with a cream that feels like a reset for tired skin. The 100% PURE Coffee Bean Caffeine Face Cream blends a silky, non-greasy texture with a refreshing, energizing sensation as it glides...

Introducing Alpine Rose: 100% PURE Cream Foundation Concealer Designed for fair skin with a cool undertone, Alpine Rose is tinted with the world’s first globally patented fruit-pigmented technology. The shade reads true in daylight, with a soft pink cast that harmonizes with pink undertones....

Meet the 100% PURE Cream Foundation Concealer in Sand Discover a vegan, fruit-pigmented foundation concealer in Sand, crafted to balance moisture while delivering color. Sand is described as a light-medium shade with a neutral undertone, designed to suit light to medium skin tones with...